Leite Moça | 2019
Mundo dos Brigadeiros
The Sweet Art Museum is an itinerant museum with ludic experiences that lands
for the first time in Brazil "O Museu Mais Doce do Mundo".

Leite Moça, a famous brand of condensed milk, is at O Museu Mais Doce do Mundo
with the Mundo dos Brigadeiros (world of brigadeiros): a room that provides a sweet and funny experience for the consumer.


A Van de Graaff generator installed in a super brigadeiro shivers the hair of visitors
through electricity, letting them take crazy photos.



A giant wooden spoon swing in a brigadeiro’s garden has the concept of Leite Moça,
Tudo o que pode dar certo vai dar certo, as part of the decoration,
reinforcing brand and campaign.
reinforcing brand and campaign.

The room also has furniture that makes
reference to the product.
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reference to the product.

The peasent, a strong symbol of the brand, distributes real brigadeiros for those who are crazy about the most famous dessert in Brazil.
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O Mundo dos Brigadeiros was a success. Visitors had tons of fun sharing their experience on social media.
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CW: Júlia Calais
AD: Gabriela França
CCO: Joanna Monteiro
ECD: Fábio Simões
CD: Marco Monteiro, André Pallú
my role: concept, copywriting