Mercado Libre
Hay Moda en Mercado Libre




There's more in this box than you might think:
there's fashion on Mercado Libre.







This is the premise of the Mercado Libre's LATAM campaign, aiming to showcase that in Latin America's largest e-commerce platform, you can find everything, including fashion.



With films in Portuguese and Spanish featuring two Latin American celebrities, Manu Gavassi and Sofia Reyes,
we created looks made from cardboard to emphasize that fashion is in our boxes.


  

Through transitions, we unveil the cardboard outfits to reveal Mercado Libre's clothing, beauty products and accessories.




The best of fashion are inside our cardboard boxes :)



@gutsaopaulo
CW: Júlia Calais
AD: Beatriz Sotero

CCO: Bruno Brux
Global Head Of Design: Murilo Melo
ECD: Tiago Abreu, Pedro Araújo
CD: Rafael de Miranda, Rapha Borges

my role: concept, copywriting