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Gen-Z's always anxious about fitting in, overthinking what everyone thinks of them.
And most of the time, overthinking feels like a roller coaster of feelings with ups and downs.
But sharing smoothness helps soften your emotions to get back in the ground:
when you feel ups and downs, Nestlé smooth things out.
We used the roller coaster of emotions as a metaphor to different Gen-z dilemmas across social media.
The creaminess of Nestlé can bring everyone back to the ground, softing feelings and worries as you share a joyful moment.
@gutsaopaulo
CW: Júlia Calais, Júlia Machado
AD: Beatriz Sotero, Paulo Ottaviani
CCO: Bruno Brux
Global Head Of Design: Murilo Melo
ECD: Tiago Abreu, Pedro Araújo
CD: Gabi Marcatto, Charles Faria
my role: concept, copywriting
