OLX’s Predictions

Every New Year’s Eve, we all wonder how the year to come is
going to be. And it’s a consensus: to let the new year come in, we must
leave old things behind.

No one knows more about letting go of old things than OLX,
the biggest online retailer for used objects in Brazil. 

 

So we created a digital campaign that transformed the famous
OLX Grandpa into a seer.

In a fun and engaging way, he predicted how people’s new year would be.

We developed a landing page for the campaign and also launched it on OLX’s social networks and Youtube pre-roll.