iFood
is here
There’s a phrase you hear thousands of times, every single day, in apartment buildings across Brazil:
“Your iFood is here.”
Sometimes it’s lunch. Sometimes it’s dinner. Sometimes it’s the grocery order that saved an empty fridge. Or the pharmacy delivery no one really needed to know about.
After all, iFood is a Brazilian delivery platform that connects millions of people not only to restaurants, but also to grocery stores, pharmacies, and everything that you need.
So, for iFood’s Customer Month, we turned this everyday phrase into a campaign: “iFood is here.”
A campaign to show that when iFood arrives, these days, pretty much anything can be at the door.
That’s where the idea came from. For iFood’s Customer Month, we wanted to turn September into one big month of deals while showing just how much you can get through the app today.
If iFood was showing up with everything, it only made sense to have it announced by the person who already announces its arrival every single day.
We just needed the right doorman for the job.
Enter Diogo Defante: a Brazilian comedian best known for his absurd and unpredictable sense of humor.Throughout the campaign, Defante takes over the front desk and does what any good doorman would do: receives deliveries, buzzes residents to let them know their order is downstairs and, somewhere along the way, learns a little more about their lives than he probably should.
There’s someone binge-watching a show, someone who forgot to stop by the grocery store, a pharmacy order arriving downstairs — and, in the middle of it all, a doorman with an opinion, a joke and an iFood deal for every situation.
By tapping into one of the most familiar moments in Brazil’s relationship with delivery, we showed just how much iFood has grown.
Because if “Your iFood is here” once meant your food had arrived, today it can mean a whole lot more.
By tapping into one of the most familiar moments in Brazil’s relationship with delivery, we showed just how much iFood has grown.
Because if “Your iFood is here” once meant your food had arrived, today it can mean a whole lot more.
Groceries are here.
Pharmacy is here.
Deals are here.
iFood is here.
Pharmacy is here.
Deals are here.
iFood is here.
CW: Júlia Calais, Matias Sharif, Victor Breda
AD: Eduardo Freitas, Milo Araujo, Gabriel Argenta
CCO: Yuri Mussoly
ECD: Juliano Almeida
VP: Carlos Schleder, Marcelo Bruzzesi
CD: Alessandro Trimarco
my role: concept, copywriting