https://juliacalais.com Júlia Calais Thu, 05 Jun 2025 20:55:16 +0000 https://juliacalais.com en https://juliacalais.com/Stella-Artois-Uncomfortable-Food Thu, 13 Oct 2022 16:49:38 +0000 Júlia Calais https://juliacalais.com/Stella-Artois-Uncomfortable-Food Stella Artois Uncomfortable Food According to data,&nbsp;96% of home kitchens in Brazil are led by women, while only 7% of award-winning restaurants are run by them (IBGE / Chefs Pencil). This disparity caught the attention of Stella Artois, which, in partnership with chefs from all over Brazil,&nbsp;launched a menu that transforms the discomforts experienced by women in gastronomy into original dishes.&nbsp; “Uncomfortable Food”:&nbsp;an initiative to take gastronomy out of the comfort zone. <img width="2889" height="2048" width_o="2889" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c07e73240eb5d7f692e1c2e3fa8b71920b65e82ae2cd52e5e2d187938e0e90a2/342268206_2391061417719467_4983004086094865217_n.png" data-mid="178038732" border="0" src="https://freight.cargo.site/w/1000/i/c07e73240eb5d7f692e1c2e3fa8b71920b65e82ae2cd52e5e2d187938e0e90a2/342268206_2391061417719467_4983004086094865217_n.png" /> We have used "comfort food"&nbsp;to highlight this social issue through "Uncomfortable Food", a term that reflects the barriers they face. Renowned chefs from across the country came together to bring this gastronomic experience to life – each dish is a reflection of the current gastronomy scenario and an invitation to change,&nbsp;focusing on three main pillars: visibility, recognition, and training. <img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/1fa1ed701920d796fc19a92e1ed2c563379572b8c5110d5b808aaaafcaa1c939/step_5.jpeg" data-mid="164260220" border="0" src="https://freight.cargo.site/w/1000/i/1fa1ed701920d796fc19a92e1ed2c563379572b8c5110d5b808aaaafcaa1c939/step_5.jpeg" />During an exclusive dinner event, the chefs presented their creations, showcasing how essential uncomfortable foods can be. <img width="2480" height="1342" width_o="2480" height_o="1342" data-src="https://freight.cargo.site/t/original/i/302bb49cc2d8c80cc9d3ab4dd8e3e376c9f2090393343bad6a82e090446748e6/step_6_1.jpeg" data-mid="164258884" border="0" src="https://freight.cargo.site/w/1000/i/302bb49cc2d8c80cc9d3ab4dd8e3e376c9f2090393343bad6a82e090446748e6/step_6_1.jpeg" /> <img width="2480" height="1342" width_o="2480" height_o="1342" data-src="https://freight.cargo.site/t/original/i/4f4840e9a7e19feb45d5e13613fb4b99af7e6eda1a1f5290813302a971b57e23/step_6_2.jpeg" data-mid="164258885" border="0" src="https://freight.cargo.site/w/1000/i/4f4840e9a7e19feb45d5e13613fb4b99af7e6eda1a1f5290813302a971b57e23/step_6_2.jpeg" /> <img width="2480" height="1342" width_o="2480" height_o="1342" data-src="https://freight.cargo.site/t/original/i/412c9d14e0af3a0b1fa17273369ecd167657ace7eb399f18f2911655aaf02e3b/step_6_3.jpeg" data-mid="164258886" border="0" src="https://freight.cargo.site/w/1000/i/412c9d14e0af3a0b1fa17273369ecd167657ace7eb399f18f2911655aaf02e3b/step_6_3.jpeg" /> The launch dinner, where the menu was unveiled, was a huge success. <img width="3261" height="4892" width_o="3261" height_o="4892" data-src="https://freight.cargo.site/t/original/i/bdf7bf0822d6fdf78c74838ba78787f16af168aa90d58fd231e00e1bb9050f29/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--227.jpg" data-mid="157348798" border="0" src="https://freight.cargo.site/w/1000/i/bdf7bf0822d6fdf78c74838ba78787f16af168aa90d58fd231e00e1bb9050f29/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--227.jpg" /> <img width="3127" height="4691" width_o="3127" height_o="4691" data-src="https://freight.cargo.site/t/original/i/df2ef276d4814a7680e534f36dc7c62415e3aed628e538dba3c824589f7bb623/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--241.jpg" data-mid="157307317" border="0" src="https://freight.cargo.site/w/1000/i/df2ef276d4814a7680e534f36dc7c62415e3aed628e538dba3c824589f7bb623/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--241.jpg" /> <img width="3360" height="5040" width_o="3360" height_o="5040" data-src="https://freight.cargo.site/t/original/i/4f0184e5018c5bde94e91d8f5b1efcac04865146b20b5f1aeb780a0947825a1b/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--237.jpg" data-mid="157307365" border="0" src="https://freight.cargo.site/w/1000/i/4f0184e5018c5bde94e91d8f5b1efcac04865146b20b5f1aeb780a0947825a1b/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--237.jpg" /> <img width="3232" height="4848" width_o="3232" height_o="4848" data-src="https://freight.cargo.site/t/original/i/b027b04ca5ead5a7ded14dc15482bdb0aed09eb2f4dec13846a84ad74ee1180d/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--280.jpg" data-mid="157307300" border="0" src="https://freight.cargo.site/w/1000/i/b027b04ca5ead5a7ded14dc15482bdb0aed09eb2f4dec13846a84ad74ee1180d/Uncomfortable-food---STELLA-ARTOIS----Lana-Pinho--280.jpg" /> <img width="2480" height="1326" width_o="2480" height_o="1326" data-src="https://freight.cargo.site/t/original/i/e878140a8003bbe86065b1be27b32a2e704689ccd3989825e0019115bd942f5e/step_7.jpeg" data-mid="164258891" border="0" src="https://freight.cargo.site/w/1000/i/e878140a8003bbe86065b1be27b32a2e704689ccd3989825e0019115bd942f5e/step_7.jpeg" />In addition to the expanded menu, which could be tried in differents parts of Brazil, other delightful dishes were also created. <img width="1500" height="812" width_o="1500" height_o="812" data-src="https://freight.cargo.site/t/original/i/179cb0a735c59a0d88dae5e6c00efdcfee927cf125fbff208965d6b200554bdb/step_6_4.jpeg" data-mid="164258887" border="0" src="https://freight.cargo.site/w/1000/i/179cb0a735c59a0d88dae5e6c00efdcfee927cf125fbff208965d6b200554bdb/step_6_4.jpeg" /><img width="1500" height="812" width_o="1500" height_o="812" data-src="https://freight.cargo.site/t/original/i/748c18802d87e2cf4daceb4223cd65736e30046a53568784f187bfd3677f14ad/step_6_7.jpeg" data-mid="164258890" border="0" src="https://freight.cargo.site/w/1000/i/748c18802d87e2cf4daceb4223cd65736e30046a53568784f187bfd3677f14ad/step_6_7.jpeg" /> <img width="1500" height="812" width_o="1500" height_o="812" data-src="https://freight.cargo.site/t/original/i/560513d08443f77ecad93c49ee2e9cafe4b4ea0e225db4b5376c43f012251c21/step_6_5.jpeg" data-mid="164258888" border="0" src="https://freight.cargo.site/w/1000/i/560513d08443f77ecad93c49ee2e9cafe4b4ea0e225db4b5376c43f012251c21/step_6_5.jpeg" /><img width="1500" height="812" width_o="1500" height_o="812" data-src="https://freight.cargo.site/t/original/i/df84387edb187d5e9559c52c44720aa490f8ae4eb242b3efdd181a1014344e8c/step_6_6.jpeg" data-mid="164258889" border="0" src="https://freight.cargo.site/w/1000/i/df84387edb187d5e9559c52c44720aa490f8ae4eb242b3efdd181a1014344e8c/step_6_6.jpeg" /> The movement spread even further: our chefs were spotted all over the country, demonstrating that the present of gastronomy is female. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce5b40c3fc07a7461da74ceecc561857410158bb97a14d257e7be9ab3ae7d582/2.jpg" data-mid="157344855" border="0" src="https://freight.cargo.site/w/1000/i/ce5b40c3fc07a7461da74ceecc561857410158bb97a14d257e7be9ab3ae7d582/2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f382815f5b6215836aed246f6d6138467a721b44e008abeadb5ef2ecbfeb4806/STA-UF-MERCHAN-CARROSSEL-05.png" data-mid="157987999" border="0" src="https://freight.cargo.site/w/1000/i/f382815f5b6215836aed246f6d6138467a721b44e008abeadb5ef2ecbfeb4806/STA-UF-MERCHAN-CARROSSEL-05.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1080c7f652c568b2fbe99a07ce0621b8f01892a0986165e72caa4a3396e824e5/STA-UF-MERCHAN-CARROSSEL-09.png" data-mid="157987993" border="0" src="https://freight.cargo.site/w/1000/i/1080c7f652c568b2fbe99a07ce0621b8f01892a0986165e72caa4a3396e824e5/STA-UF-MERCHAN-CARROSSEL-09.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/327515dba2ae5dc3b4d6d40f09505b468ff0df3fdf011ba9d7a49863ae4f4d98/STA-UF-MERCHAN-CARROSSEL-07.png" data-mid="157988014" border="0" src="https://freight.cargo.site/w/1000/i/327515dba2ae5dc3b4d6d40f09505b468ff0df3fdf011ba9d7a49863ae4f4d98/STA-UF-MERCHAN-CARROSSEL-07.png" /> <img width="3000" height="2040" width_o="3000" height_o="2040" data-src="https://freight.cargo.site/t/original/i/4083c172f348f2a74a0e7752f178c188f4bce2f3d74d252f0f26b27dd578eae2/step_2.jpeg" data-mid="164258879" border="0" src="https://freight.cargo.site/w/1000/i/4083c172f348f2a74a0e7752f178c188f4bce2f3d74d252f0f26b27dd578eae2/step_2.jpeg" /><img width="2499" height="1104" width_o="2499" height_o="1104" data-src="https://freight.cargo.site/t/original/i/de0e119269fe7714a6a85aedce5e4ef9a4e9472b05a42bfd628e47295d57d936/step_3.jpeg" data-mid="164258882" border="0" src="https://freight.cargo.site/w/1000/i/de0e119269fe7714a6a85aedce5e4ef9a4e9472b05a42bfd628e47295d57d936/step_3.jpeg" /><img width="2480" height="1341" width_o="2480" height_o="1341" data-src="https://freight.cargo.site/t/original/i/9eda94c2154360e9684bf3a8c7b5ec1010f69497a03256d60e329b5b640ce74a/step_10_gif.gif" data-mid="164258893" border="0" src="https://freight.cargo.site/w/1000/i/9eda94c2154360e9684bf3a8c7b5ec1010f69497a03256d60e329b5b640ce74a/step_10_gif.gif" /> <img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/3c0e7e2b60b2395e5be95989d756df1a8aab3764b3f4df0dc472128a50b52de0/step_4.gif" data-mid="164258883" border="0" src="https://freight.cargo.site/w/1000/i/3c0e7e2b60b2395e5be95989d756df1a8aab3764b3f4df0dc472128a50b52de0/step_4.gif" /> The gods of food are different, huh? @soko.cx / @droga5spCW: Júlia Calais, Igor Moura AD: Tiago Pinheiro, Beatriz Sotero, Henry Kage CEO/CCO: Felipe Simi ECD:&nbsp;Rafael Ziggy Group CD: Erick Mendonça CD: Nayara Lima, Gabriela Moura my role: concept, copywriting https://juliacalais.com/Stella-Artois-StartHer Wed, 03 Apr 2024 12:56:45 +0000 Júlia Calais https://juliacalais.com/Stella-Artois-StartHer Stella Artois StartHer Helena Rizzo is the only female chef in Brazil with a Michelin Star - but we want her to be one of many. In pursuit of this goal, Stella Artois has introduced StartHer:&nbsp;a campaign that initiates new female chefs on the starter menus of Michelin-starred restaurants. <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="//freight.cargo.site/t/original/i/a3ac8f89e1441e21dcdc14c2a015d0ef0b98be6c2fdfbe646c87d691f5c831a8/STELLA-ARTOIS---StartHer---SOKO---Cannes-Lions-2024-Presentation-Image-from-The-Work---1622993-26057605.jpg" data-mid="212281331" border="0" style="width: 983.881px; height: 697.556px; display: none;"><img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/69aef4af9bbabd620111d139161766d35a1ec66f8af71a4e395567d5cd8aadce/StartHer_Glass1.jpeg" data-mid="213005812" border="0" src="https://freight.cargo.site/w/1000/i/69aef4af9bbabd620111d139161766d35a1ec66f8af71a4e395567d5cd8aadce/StartHer_Glass1.jpeg" />StartHer promotes the start of new female chefs on the starter menus of Michelin-starred restaurants, highlighting and advocating for women's presence in haute cuisine. We used the brand's track record of building relationships with top restaurants and its negotiation power to promote the inclusion of more women in the most renowned kitchens.&nbsp;And we made our move at the exact moment the Michelin inspectors were in the country to evaluate the restaurants. <img width="2500" height="1098" width_o="2500" height_o="1098" data-src="https://freight.cargo.site/t/original/i/cb81b2da7d12db5e609c871a25e0088a7208ff0e678b368e5301275d0d770945/cardapios_1.png" data-mid="213006302" border="0" src="https://freight.cargo.site/w/1000/i/cb81b2da7d12db5e609c871a25e0088a7208ff0e678b368e5301275d0d770945/cardapios_1.png" /> <img width="2500" height="1087" width_o="2500" height_o="1087" data-src="https://freight.cargo.site/t/original/i/1005e3daef8114f9b12ff894b0d91b902da36f379c02f48dfab6bd51fda7a7c0/cardapios_2.png" data-mid="213006305" border="0" src="https://freight.cargo.site/w/1000/i/1005e3daef8114f9b12ff894b0d91b902da36f379c02f48dfab6bd51fda7a7c0/cardapios_2.png" /><img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/a5808cfed3a5a306a60a47d93b0caca9aab57aa8e2b21bef08e4b8848d761e9b/STELLA-ARTOIS---StartHer---SOKO---Cannes-Lions-2024-Supporting-Images-from-The-Work---1622993-25992376.jpg" data-mid="212279201" border="0" src="https://freight.cargo.site/w/1000/i/a5808cfed3a5a306a60a47d93b0caca9aab57aa8e2b21bef08e4b8848d761e9b/STELLA-ARTOIS---StartHer---SOKO---Cannes-Lions-2024-Supporting-Images-from-The-Work---1622993-25992376.jpg" />This campaign wants to encourage professional kitchens to increasingly allow women to work with them. And to do this, renowned restaurants in São Paulo received entries signed by chefs from across the country, providing recognition and productive inclusion to women. <img width="920" height="518" width_o="920" height_o="518" data-src="https://freight.cargo.site/t/original/i/0ec69b014a0cb84b6c54de27dfc93b696859b8ea7738c88f39f2bc84b47ea78b/1712246948959-2.gif" data-mid="208777888" border="0" src="https://freight.cargo.site/w/920/i/0ec69b014a0cb84b6c54de27dfc93b696859b8ea7738c88f39f2bc84b47ea78b/1712246948959-2.gif" /> <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/e9088bc31f8916cba454bcb8a0bc2a95bf71e451ef4a2d9893c3a314e66e60da/fish_produtora_soko_stella_artois_entrada_delas_bts_10-1-1024x576.jpg" data-mid="212868724" border="0" src="https://freight.cargo.site/w/1000/i/e9088bc31f8916cba454bcb8a0bc2a95bf71e451ef4a2d9893c3a314e66e60da/fish_produtora_soko_stella_artois_entrada_delas_bts_10-1-1024x576.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa6be48ba6d8450d7aa711524a7a2bc24d7db57e2e484af40c6266e6dfd2aaea/fish_produtora_soko_stella_artois_entrada_delas_bts_61.jpg" data-mid="212868725" border="0" src="https://freight.cargo.site/w/1000/i/fa6be48ba6d8450d7aa711524a7a2bc24d7db57e2e484af40c6266e6dfd2aaea/fish_produtora_soko_stella_artois_entrada_delas_bts_61.jpg" /> <img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/de78103767bca0047ff6b3b34bb4ab0f6263fd7294039be112f1a38845daff40/STELLA-ARTOIS-StartHer-SOKO-Cannes-Lions-2024-_Case-Film-from-The-Work-1622993-25992371_-cut3.gif" data-mid="212303787" border="0" src="https://freight.cargo.site/w/700/i/de78103767bca0047ff6b3b34bb4ab0f6263fd7294039be112f1a38845daff40/STELLA-ARTOIS-StartHer-SOKO-Cannes-Lions-2024-_Case-Film-from-The-Work-1622993-25992371_-cut3.gif" /> <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/f59a3227e2c854d17ce0b3f93d75460d4a412838ac99b6f11034221529c2e3b3/fish_produtora_soko_stella_artois_entrada_delas_bts_42-1024x576.jpg" data-mid="212868733" border="0" src="https://freight.cargo.site/w/1000/i/f59a3227e2c854d17ce0b3f93d75460d4a412838ac99b6f11034221529c2e3b3/fish_produtora_soko_stella_artois_entrada_delas_bts_42-1024x576.jpg" /> Behind every success story there is some support that is not always known. In the gastronomic world, women are not always given the leading role - until now. <img width="2500" height="612" width_o="2500" height_o="612" data-src="https://freight.cargo.site/t/original/i/f976baa7fe9d861901b95d2e5f4bb658f2d34f087d39d50ab9cfa678d3af3fb9/cardapios-5.png" data-mid="213005811" border="0" src="https://freight.cargo.site/w/1000/i/f976baa7fe9d861901b95d2e5f4bb658f2d34f087d39d50ab9cfa678d3af3fb9/cardapios-5.png" /> <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/93f819ba7ebf039cabe119115472da897220b3ca9c986a78441958da5056c5a2/STELLA-ARTOIS---StartHer---SOKO---Cannes-Lions-2024-Supporting-Images-from-The-Work---1622993-25992377.jpg" data-mid="212279206" border="0" src="https://freight.cargo.site/w/1000/i/93f819ba7ebf039cabe119115472da897220b3ca9c986a78441958da5056c5a2/STELLA-ARTOIS---StartHer---SOKO---Cannes-Lions-2024-Supporting-Images-from-The-Work---1622993-25992377.jpg" /> What about start to see them shine even brighter? @soko.cx / @droga5spCW: Júlia Calais, Igor Moura, Maria FiuzaAD: Patrícia Kano, Henry Kage,&nbsp;Beatriz Sotero CEO/CCO: Felipe SimiCCO: Rafael Ziggy ECD: Erick Mendonça,&nbsp;Marina Cota, Rafael AlvesCD: Isabela Marangoni my role: concept, copywriting https://juliacalais.com/Stella-Artois-A-Seat-At-The-Table Thu, 05 Jun 2025 20:55:16 +0000 Júlia Calais https://juliacalais.com/Stella-Artois-A-Seat-At-The-Table Stella Artois A Seat At The Table For the third year in a row, we've been shortlisted in the GLASS category at Cannes with Stella Artois –&nbsp;this time with our platform that crowns all the initiatives from previous years, encompassing ideas that champion the presence of female chefs in haute cuisine. Hat trick! :) The creative idea behind A Seat At The Table was to create an effective and sustainable platform for gender equity in gastronomy. The platform redefined what it means to be recognized, respected, and remembered in Brazilian gastronomy.Rather than launch a traditional campaign, we built a platform that spanned research, culinary art, social impact, media innovation, and entertainment—each initiative designed to dismantle a systemic barrier. Uncomfortable Food turned data into protest dishes signed by 100+ women chefs. StartHer placed their creations on Michelin-level menus. Chef’s Placement inserted real chefs and their stories into Brazil’s most-watched telenovela. <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/6d8b8aabd3e1c9c993bfff65dc0935d148db90eb1a7c7358b753f5fffc9cb98f/STELLA-ARTOIS---A-Seat-at-the-Table---DROGA5--PART-OF-ACCENTURE-SONG---Cannes-Lions-2025-Presentation-Image-from-The-Work---1843983-30038365.jpg" data-mid="234230487" border="0" src="https://freight.cargo.site/w/1000/i/6d8b8aabd3e1c9c993bfff65dc0935d148db90eb1a7c7358b753f5fffc9cb98f/STELLA-ARTOIS---A-Seat-at-the-Table---DROGA5--PART-OF-ACCENTURE-SONG---Cannes-Lions-2025-Presentation-Image-from-The-Work---1843983-30038365.jpg" /> The work crossed categories, disciplines, and expectations. It moved Stella Artois from sponsor to social agent—actively transforming the sector it depends on. Creative strategy and execution were inseparable: every action was born from the same purpose—shift the system, not just the story. <img width="2336" height="1312" width_o="2336" height_o="1312" data-src="https://freight.cargo.site/t/original/i/980628f14358bef511cb0f0480a62ada1b4f0f8a6a1f58238d020e8e1960c020/Screenshot-2025-06-05-at-18.12.37.png" data-mid="234230588" border="0" src="https://freight.cargo.site/w/1000/i/980628f14358bef511cb0f0480a62ada1b4f0f8a6a1f58238d020e8e1960c020/Screenshot-2025-06-05-at-18.12.37.png" /> A Seat At The Table was executed over four years through integrated, multi-format initiatives, each designed to tackle a systemic barrier in Brazilian gastronomy. It began with Uncomfortable Food, where 100+ female chefs created dishes based on data from Stella’s research, served in restaurants and shared through earned and social media. <img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/338d56e6b8c0b275ba2d7c53f24ec611358edb67166a88ec0255408c25488eb6/Screenshot-2025-06-05-at-18.22.19.png" data-mid="234231165" border="0" src="https://freight.cargo.site/w/1000/i/338d56e6b8c0b275ba2d7c53f24ec611358edb67166a88ec0255408c25488eb6/Screenshot-2025-06-05-at-18.22.19.png" /> <img width="2748" height="1546" width_o="2748" height_o="1546" data-src="https://freight.cargo.site/t/original/i/aff5c0bd96632c1585cbdeb0672d65890f91dadb909f4c0b899996b0479122ef/Screenshot-2025-06-05-at-18.22.29.png" data-mid="234231166" border="0" src="https://freight.cargo.site/w/1000/i/aff5c0bd96632c1585cbdeb0672d65890f91dadb909f4c0b899996b0479122ef/Screenshot-2025-06-05-at-18.22.29.png" /> A Seat at the Table achieved remarkable results across business, cultural, and industry metrics. Key outcomes included 2 billion earned impressions, a 153% increase in restaurants purchasing Stella Artois, and a 20% rise in female chef representation in the Michelin Guide. <img width="2340" height="1312" width_o="2340" height_o="1312" data-src="https://freight.cargo.site/t/original/i/110fa93438c8ab197d44602f97b571577aa7bbb84fe5a95a98e081e54f4e2037/Screenshot-2025-06-05-at-18.12.24.png" data-mid="234230587" border="0" src="https://freight.cargo.site/w/1000/i/110fa93438c8ab197d44602f97b571577aa7bbb84fe5a95a98e081e54f4e2037/Screenshot-2025-06-05-at-18.12.24.png" />Restaurants led by women saw a 42% growth in reservations, and StartHer chefs directly benefited from training and visibility. <img width="2046" height="1114" width_o="2046" height_o="1114" data-src="https://freight.cargo.site/t/original/i/8e2c741c8a5ab8b77da29187a26777ebada2acf0dc857dc18b73df4777ca5501/Screenshot-2025-06-05-at-18.13.07.png" data-mid="234230591" border="0" src="https://freight.cargo.site/w/1000/i/8e2c741c8a5ab8b77da29187a26777ebada2acf0dc857dc18b73df4777ca5501/Screenshot-2025-06-05-at-18.13.07.png" /> The conclusion? In for years, we didn't just build a chair: we set a whole table. @soko.cx / @droga5spCW: Júlia Calais, Igor Moura, Maria FiuzaAD: Tiago Pinheiro, Henry Kage, Beatriz Sotero, Patrícia Kano, Sofia Collauti, Luiza Vidal CEO: Felipe SimiCCO: Rafael Ziggy ECD: Erick Mendonça, Marina Cota, Rafael Alves,&nbsp;Alvin ShiguefuziCD: Nayara Lima, Isabela Marangoni my role: concept, copywriting https://juliacalais.com/Mercado-Libre-Hay-Moda-en-Mercado-Libre Mon, 20 May 2024 21:46:40 +0000 Júlia Calais https://juliacalais.com/Mercado-Libre-Hay-Moda-en-Mercado-Libre Mercado Libre Hay Moda en Mercado Libre There's more in this box than you might think: there's fashion on Mercado Libre. This is the premise of the Mercado Libre's LATAM campaign, aiming to showcase that in Latin America's largest e-commerce platform, you can find everything, including fashion. With films in Portuguese and Spanish featuring two Latin American celebrities, Manu Gavassi and Sofia Reyes, we created looks made from cardboard to emphasize that fashion is in our boxes. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/56d502c193aa905a0ed972d5c26be2c1ceba21019b2d5d304443269d52db97a8/01-copy.jpg" data-mid="214840690" border="0" src="https://freight.cargo.site/w/1000/i/56d502c193aa905a0ed972d5c26be2c1ceba21019b2d5d304443269d52db97a8/01-copy.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/8e972e8de94f643e21482fe774d2874b279234a49ea575e090f6d6d316e2c739/02-copy.jpg" data-mid="214840692" border="0" src="https://freight.cargo.site/w/1000/i/8e972e8de94f643e21482fe774d2874b279234a49ea575e090f6d6d316e2c739/02-copy.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/f9609b4fbc5f0ef9719ea14ce757c8c5432c2f4edaf0efbfba3b833a7ae8418d/Image-c3e6a466-5ed5-428f-a54e-ee4617745384.gif" data-mid="214840823" border="0" src="https://freight.cargo.site/w/480/i/f9609b4fbc5f0ef9719ea14ce757c8c5432c2f4edaf0efbfba3b833a7ae8418d/Image-c3e6a466-5ed5-428f-a54e-ee4617745384.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/22375e1b9a448bad23e0e964ed68374855798f8a52d907d0e11b0d8abb13edbe/Image-e284247d-00b5-48f2-9335-63c663071ded.gif" data-mid="214840827" border="0" src="https://freight.cargo.site/w/480/i/22375e1b9a448bad23e0e964ed68374855798f8a52d907d0e11b0d8abb13edbe/Image-e284247d-00b5-48f2-9335-63c663071ded.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/7eaae3ea9de3c28a3708f77de924de4a4c21aa9064c605849d2ad93af5c93a15/Image-d6029529-4940-4b96-9cf1-836f3945bc3c.gif" data-mid="214840881" border="0" src="https://freight.cargo.site/w/480/i/7eaae3ea9de3c28a3708f77de924de4a4c21aa9064c605849d2ad93af5c93a15/Image-d6029529-4940-4b96-9cf1-836f3945bc3c.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f22f74309573a5f27cc109ac7fe919c1909e0c8b62a3dbbca75a27cfec778782/dddd.jpg" data-mid="214840733" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/f22f74309573a5f27cc109ac7fe919c1909e0c8b62a3dbbca75a27cfec778782/dddd.jpg" /> <img width="1043" height="1781" width_o="1043" height_o="1781" data-src="https://freight.cargo.site/t/original/i/9aa3ab6b1db927c89dff10c0ecc8aa654149ada6bbd7790d31bbe8cd285726ca/image-ceaa6d82-e04c-4b2d-b18e-733ccd276b24.jpeg" data-mid="214840938" border="0" src="https://freight.cargo.site/w/1000/i/9aa3ab6b1db927c89dff10c0ecc8aa654149ada6bbd7790d31bbe8cd285726ca/image-ceaa6d82-e04c-4b2d-b18e-733ccd276b24.jpeg" /> &nbsp;&nbsp;<img width="1000" height="1779" width_o="1000" height_o="1779" data-src="https://freight.cargo.site/t/original/i/fc8ab6eea12e87be0b03c61f43c0a9132700ad971c851873ba75456b7d9cfbe7/image-0231fa2a-17d2-4b9f-b2b4-b14cfa80d23b.jpeg" data-mid="214840777" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/fc8ab6eea12e87be0b03c61f43c0a9132700ad971c851873ba75456b7d9cfbe7/image-0231fa2a-17d2-4b9f-b2b4-b14cfa80d23b.jpeg" /> Through transitions, we unveil the cardboard outfits to reveal Mercado Libre's clothing, beauty products and accessories. <img width="264" height="470" width_o="264" height_o="470" data-src="https://freight.cargo.site/t/original/i/dd3511980a424fab1662ac6f5364382c3168526dc595ec565dc19647fb18dd5f/05-1.gif" data-mid="215335476" border="0" src="https://freight.cargo.site/w/264/i/dd3511980a424fab1662ac6f5364382c3168526dc595ec565dc19647fb18dd5f/05-1.gif" /> <img width="750" height="1054" width_o="750" height_o="1054" data-src="https://freight.cargo.site/t/original/i/0e7483e983f0e8777fa7d1745241c2fe267540c519570307d59c24b8833a5f97/Screenshot-2024-06-25-at-16.44.25.png" data-mid="213603589" border="0" src="https://freight.cargo.site/w/750/i/0e7483e983f0e8777fa7d1745241c2fe267540c519570307d59c24b8833a5f97/Screenshot-2024-06-25-at-16.44.25.png" /> <img width="680" height="990" width_o="680" height_o="990" data-src="https://freight.cargo.site/t/original/i/d8e7b5f1fb891401ebaa1c437c9e9c422c9bb694be604ade38837b215c3a8c5b/Screenshot-2024-06-25-at-16.55.44.png" data-mid="213603881" border="0" data-scale="97" src="https://freight.cargo.site/w/680/i/d8e7b5f1fb891401ebaa1c437c9e9c422c9bb694be604ade38837b215c3a8c5b/Screenshot-2024-06-25-at-16.55.44.png" /> <img width="438" height="778" width_o="438" height_o="778" data-src="https://freight.cargo.site/t/original/i/6c069fdf90fa090d408393aa2b57865762caf94b3c22b1392b409327ca7f0dda/08.gif" data-mid="215335478" border="0" src="https://freight.cargo.site/w/438/i/6c069fdf90fa090d408393aa2b57865762caf94b3c22b1392b409327ca7f0dda/08.gif" /> <img width="2994" height="1688" width_o="2994" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6268ebcecd688262cd15b0c26521eeb5709e0f4fff8616ac72387beeee9028a3/image-d0282164-341c-44bf-a45b-a470239c13b5.jpeg" data-mid="214840781" border="0" src="https://freight.cargo.site/w/1000/i/6268ebcecd688262cd15b0c26521eeb5709e0f4fff8616ac72387beeee9028a3/image-d0282164-341c-44bf-a45b-a470239c13b5.jpeg" /> The best of fashion are inside our cardboard boxes :) @gutsaopauloCW: Júlia Calais AD: Beatriz Sotero CCO: Bruno BruxGlobal Head Of Design: Murilo Melo ECD: Tiago Abreu, Pedro Araújo CD: Rafael de Miranda, Rapha Borges my role: concept, copywriting https://juliacalais.com/Vult-O-Boticario-Bem-Vinda Mon, 27 Jun 2022 12:46:46 +0000 Júlia Calais https://juliacalais.com/Vult-O-Boticario-Bem-Vinda Vult - O Boticário Bem-Vinda The process of discovering female beauty extends beyond looking in the mirror. Far from the stereotypes created about what is "beautiful",&nbsp;beauty for many women reveals itself during various moments in life, when reflecting on their emotional baggage, journeys, scars, desires and unique traits. In parallel with this, makeup, which once served as an imposition reinforcing unattainable standards, has now become a true tool and choice for those seeking to enhance their features and express themselves to the world. "Bem-Vinda" (Welcome) goes into this process. It's an advertising piece by Vult that came to life in the portrayal of Isabel Teixeira, a talented actress known for her role as Maria Bruaca in the highly successful Pantanal, remaked in Brazil. In her first campaign, Isabel feels the process of self-discovery through beauty. In a poetic way, the 70-second film captures the symbolic scene of this moment of self-encounter, involving the mirror and makeup. <img width="1170" height="1446" width_o="1170" height_o="1446" data-src="https://freight.cargo.site/t/original/i/a85bd2b11d0f5aeaf8fd6d37d495c03260c7155901de14ae29c0eba7afc9d8ad/IMG_8968.jpg" data-mid="147767939" border="0" src="https://freight.cargo.site/w/1000/i/a85bd2b11d0f5aeaf8fd6d37d495c03260c7155901de14ae29c0eba7afc9d8ad/IMG_8968.jpg" /> <img width="1170" height="1446" width_o="1170" height_o="1446" data-src="https://freight.cargo.site/t/original/i/829e088c6fafd35899f0bbb475584a091c604dbe75cedaf3ce4ccfa6f37b879c/IMG_8969.jpg" data-mid="147767932" border="0" src="https://freight.cargo.site/w/1000/i/829e088c6fafd35899f0bbb475584a091c604dbe75cedaf3ce4ccfa6f37b879c/IMG_8969.jpg" /> <img width="1170" height="1448" width_o="1170" height_o="1448" data-src="https://freight.cargo.site/t/original/i/73b14e685e76a0176c825f89f34ddaef1c832dbae4a5d78550b09db2fd6ae51c/IMG_8970.jpg" data-mid="147767942" border="0" src="https://freight.cargo.site/w/1000/i/73b14e685e76a0176c825f89f34ddaef1c832dbae4a5d78550b09db2fd6ae51c/IMG_8970.jpg" /> Isabel walks up to a dressing table as the song "Bem-Vinda", created specifically for the campaign and performed by the renowned singer Cida Moreira, sets the tone. The original song takes us into an intimate and contemplative moment, bridging the actress's life with that of many other women. "Bem-Vinda" was so well-received that the lyrics were made available on various platforms for the audience to follow along. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e40017369987bfcde7f2934d09dc05841e7b8ad6135d9e77b06afd60e80fd37b/GIFHORIZONTAL.gif" data-mid="147705861" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/e40017369987bfcde7f2934d09dc05841e7b8ad6135d9e77b06afd60e80fd37b/GIFHORIZONTAL.gif" />&nbsp; &nbsp;&nbsp;<img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/7d2c9ac0cebd758ba5078a4e1cb8dd153b3946bfefc096092e56047f8cc02ed2/Isabel-Teixeira-Bruaca-92-de-175.jpg" data-mid="147220691" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/7d2c9ac0cebd758ba5078a4e1cb8dd153b3946bfefc096092e56047f8cc02ed2/Isabel-Teixeira-Bruaca-92-de-175.jpg" /> &nbsp; &nbsp; &nbsp;<img width="2670" height="4000" width_o="2670" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4fc12be704d083826663928be66343fc56aa6c67d4a3fa4988da53ad375271ea/Isabel-Teixeira-Bruaca-85-de-175.jpg" data-mid="147795694" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/4fc12be704d083826663928be66343fc56aa6c67d4a3fa4988da53ad375271ea/Isabel-Teixeira-Bruaca-85-de-175.jpg" /> <img width="2670" height="4000" width_o="2670" height_o="4000" data-src="//freight.cargo.site/t/original/i/1b83af337ad3abcbf6766454a9d4c68420cd54aa1c649b583b5648c6ed4b5c05/Isabel-Teixeira-Bruaca-85-de-175.jpg" data-mid="147775000" border="0" style="width: 483.172px; height: 723.853px; display: none;"> &nbsp; &nbsp;&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c054424782b70a7e6bb4b540af2681d3860ebd3f6ff1bf61b88d415d16793e4/220629_19h_1.7.1.png" data-mid="146757708" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/9c054424782b70a7e6bb4b540af2681d3860ebd3f6ff1bf61b88d415d16793e4/220629_19h_1.7.1.png" /> This project arrives at a time of significant cultural excitement surrounding Isabel, who has solidified her presence in the Brazilian television drama landscape. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b35bdd40bcb04f93134228ac45fcce7510f87666df0285e5ee5d0977ddd69c47/GIFHORIZONTAL_3.gif" data-mid="147795589" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b35bdd40bcb04f93134228ac45fcce7510f87666df0285e5ee5d0977ddd69c47/GIFHORIZONTAL_3.gif" /> The outcome? Within 48 hours, the campaign registered over 49% of the estimated impact for the entire campaign. Additionally, there was a remarkable 571% increase in views on YouTube within the first 24 hours. The campaign achieved 20M impacts (74% higher than the 2022 goal) and a growth of over 768% in organic views on Instagram. <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/854a70b9f2600fa881146b18b90e11e136a9e3fa95f6e46cb845eea56a210723/Isabel-Teixeira-Bruaca-51-de-175.jpg" data-mid="147772597" border="0" src="https://freight.cargo.site/w/1000/i/854a70b9f2600fa881146b18b90e11e136a9e3fa95f6e46cb845eea56a210723/Isabel-Teixeira-Bruaca-51-de-175.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/ef058fbc58a836f9491e4da7e1abf74de0eb9ba3c4096efaef4a68e211405143/Isabel-Teixeira-Bruaca-54-de-175.jpg" data-mid="147772593" border="0" src="https://freight.cargo.site/w/1000/i/ef058fbc58a836f9491e4da7e1abf74de0eb9ba3c4096efaef4a68e211405143/Isabel-Teixeira-Bruaca-54-de-175.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/3194fec6a8450bb68f1ef62a147b0c89378bd27c55069ce5242117701415ce2b/Isabel-Teixeira-Bruaca-56-de-175.jpg" data-mid="146702762" border="0" src="https://freight.cargo.site/w/1000/i/3194fec6a8450bb68f1ef62a147b0c89378bd27c55069ce5242117701415ce2b/Isabel-Teixeira-Bruaca-56-de-175.jpg" /> <img width="2670" height="4000" width_o="2670" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4454b8f11e18f27b67410f64c603272fb14abf0aca0f3d140ff685369d2ed088/Isabel-Teixeira-Bruaca-70-de-175.jpg" data-mid="146561578" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4454b8f11e18f27b67410f64c603272fb14abf0aca0f3d140ff685369d2ed088/Isabel-Teixeira-Bruaca-70-de-175.jpg" /> <img width="2670" height="4000" width_o="2670" height_o="4000" data-src="https://freight.cargo.site/t/original/i/69e003451779022289d5fc59ba51f1e36e56e6223b23d59b73b6b847448195ef/Isabel-Teixeira-Bruaca-131-de-175.jpg" data-mid="146474359" border="0" src="https://freight.cargo.site/w/1000/i/69e003451779022289d5fc59ba51f1e36e56e6223b23d59b73b6b847448195ef/Isabel-Teixeira-Bruaca-131-de-175.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85882ed38c2caf89049442f62031bc0223064937eb1ac1707439ef849c495cd5/GIF_1.gif" data-mid="147235824" border="0" src="https://freight.cargo.site/w/1000/i/85882ed38c2caf89049442f62031bc0223064937eb1ac1707439ef849c495cd5/GIF_1.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e00725b381fd4d524ebd4c370d894b5627a884f3e7f6c1c3255e1eb8d75bf58/GIF_3_b.gif" data-mid="147319584" border="0" src="https://freight.cargo.site/w/1000/i/9e00725b381fd4d524ebd4c370d894b5627a884f3e7f6c1c3255e1eb8d75bf58/GIF_3_b.gif" /> &nbsp;&nbsp;<img width="2670" height="4000" width_o="2670" height_o="4000" data-src="https://freight.cargo.site/t/original/i/14a96edbcf00c2532a57f6c765f0a33dbc54a87b1c75207950d8fadb153ecc3c/Isabel-Teixeira-Bruaca-118-de-175.jpg" data-mid="146474301" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/14a96edbcf00c2532a57f6c765f0a33dbc54a87b1c75207950d8fadb153ecc3c/Isabel-Teixeira-Bruaca-118-de-175.jpg" /> <img width="2864" height="4000" width_o="2864" height_o="4000" data-src="https://freight.cargo.site/t/original/i/df3b54f03d6e0efe789c1f874dd0ecda208176c1b7d630eff7bd68753c443c82/Isabel-Teixeira-Bruaca-45-de-175.jpg" data-mid="146561822" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/df3b54f03d6e0efe789c1f874dd0ecda208176c1b7d630eff7bd68753c443c82/Isabel-Teixeira-Bruaca-45-de-175.jpg" /> &nbsp; &nbsp; &nbsp;<img width="2670" height="4000" width_o="2670" height_o="4000" data-src="https://freight.cargo.site/t/original/i/567a87948ec67f16e1140f3f116a28a6363ca70eeaedb8b5c18b351ae37453f3/Isabel-Teixeira-Bruaca-174-de-175.jpg" data-mid="146561969" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/567a87948ec67f16e1140f3f116a28a6363ca70eeaedb8b5c18b351ae37453f3/Isabel-Teixeira-Bruaca-174-de-175.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/cbedad75a1137db76c28a19fb36e287c4b2ddd276ce271d38c782d30a3ffa9e0/Isabel-Teixeira-Bruaca-8-de-175.jpg" data-mid="146473834" border="0" src="https://freight.cargo.site/w/1000/i/cbedad75a1137db76c28a19fb36e287c4b2ddd276ce271d38c782d30a3ffa9e0/Isabel-Teixeira-Bruaca-8-de-175.jpg" /> <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/65609150e36f6ae627696b3bf8a617480e6128ff91735f897e043059f301f7f9/Isabel-Teixeira-Bruaca-87-de-175.jpg" data-mid="146702769" border="0" src="https://freight.cargo.site/w/1000/i/65609150e36f6ae627696b3bf8a617480e6128ff91735f897e043059f301f7f9/Isabel-Teixeira-Bruaca-87-de-175.jpg" /> <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/7ad81be069125c2316f84bae8c79e8cf2c733073b98a9b4f2179894882b23350/Isabel-Teixeira-Bruaca-112-de-175.jpg" data-mid="146562236" border="0" src="https://freight.cargo.site/w/1000/i/7ad81be069125c2316f84bae8c79e8cf2c733073b98a9b4f2179894882b23350/Isabel-Teixeira-Bruaca-112-de-175.jpg" /> The campaign reinforces Vult's new positioning, "Voa, que o mundo é seu" (Fly, the world is yours), focusing on the power of this message about connection and discovery, reinforcing in the concept of female empowerment that the brand embodies. &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77857db64920b14f517f50dc58d248af8cd8bd01ba25bd3ad533dda9666c49b9/220629_19h_1.8.1.png" data-mid="146757744" border="0" 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data-src="https://freight.cargo.site/t/original/i/b79875c58977d4b5b8f4390d8945b45a6a38b25fad6364a41d4712e46cfc380e/Isabel-Teixeira-Bruaca-37-de-175.jpg" data-mid="147799348" border="0" src="https://freight.cargo.site/w/1000/i/b79875c58977d4b5b8f4390d8945b45a6a38b25fad6364a41d4712e46cfc380e/Isabel-Teixeira-Bruaca-37-de-175.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c8e37cc02bf67d27d93ff521cd5ad6d46ef907e4fd9981ed8a28c6d081e262c/GIF_6.gif" data-mid="147695995" border="0" src="https://freight.cargo.site/w/1000/i/3c8e37cc02bf67d27d93ff521cd5ad6d46ef907e4fd9981ed8a28c6d081e262c/GIF_6.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b1c10febc1883238591a9f7e14e33923889176ee2634e3c932df13620c3e7ac/_GIF5.gif" data-mid="148148139" border="0" src="https://freight.cargo.site/w/1000/i/6b1c10febc1883238591a9f7e14e33923889176ee2634e3c932df13620c3e7ac/_GIF5.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05d4ac83473008f03969836669af8165c72282bdc4bcbf980b79c69b12402801/GIF7.gif" data-mid="147695998" border="0" src="https://freight.cargo.site/w/1000/i/05d4ac83473008f03969836669af8165c72282bdc4bcbf980b79c69b12402801/GIF7.gif" /> &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8b688205325d96659f18d7e78ecd4edc0d1f27a0e40ca35b73362dbe152872c/220629_19h_1.9.1.png" data-mid="146757749" border="0" src="https://freight.cargo.site/w/1000/i/e8b688205325d96659f18d7e78ecd4edc0d1f27a0e40ca35b73362dbe152872c/220629_19h_1.9.1.png" /> "Bem-Vinda", therefore, speaks to the freedom to believe in one's own power, transforming women through makeup. @soko.cx / @droga5spCW: Júlia Calais CEO/CCO: Felipe Simi my role: concept, copywriting, music composition, voice direction https://juliacalais.com/Nestle-Suaviza-tu-Mundo Thu, 13 Feb 2025 15:06:05 +0000 Júlia Calais https://juliacalais.com/Nestle-Suaviza-tu-Mundo Nestlé Suaviza tu Mundo Gen-Z's always anxious about fitting in, overthinking what everyone thinks of them. And most of the time, overthinking feels like a roller coaster of feelings with ups and downs.&nbsp; But sharing smoothness helps soften your emotions to get back in the ground: when you feel ups and downs, Nestlé smooth things out. &nbsp; We used the roller coaster of emotions as a metaphor to different Gen-z dilemmas across social media.&nbsp; <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/fad2912d0152125281a348b59201a8b08d96f3b59f88794435d3fe2643e2ff39/download-copy.gif" data-mid="230608271" border="0" src="https://freight.cargo.site/w/480/i/fad2912d0152125281a348b59201a8b08d96f3b59f88794435d3fe2643e2ff39/download-copy.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/4eb5df1bde6e0c4db13dc7c20fcceba929bdf74bd4c627d1b642601f4f509824/download.gif" data-mid="230607360" border="0" src="https://freight.cargo.site/w/480/i/4eb5df1bde6e0c4db13dc7c20fcceba929bdf74bd4c627d1b642601f4f509824/download.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/debfb52965b1871b11e1654b3019d3811e43237c76ea713ef7285eba1d8cd571/download.gif" data-mid="230608273" border="0" src="https://freight.cargo.site/w/480/i/debfb52965b1871b11e1654b3019d3811e43237c76ea713ef7285eba1d8cd571/download.gif" /> The creaminess of Nestlé can bring everyone back to the ground, softing feelings and worries as you share a joyful moment. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/853b240008d01be676ebe05af5147f3ce2f6b9fcb3de58e6381d9b5069801aad/gif-menina.gif" data-mid="231506305" border="0" src="https://freight.cargo.site/w/1000/i/853b240008d01be676ebe05af5147f3ce2f6b9fcb3de58e6381d9b5069801aad/gif-menina.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/69736aaf81bbf5ee21e3d9e3ab63968072e5499723b704821f8c7fd2bd2de855/download-copy.gif" data-mid="230607508" border="0" src="https://freight.cargo.site/w/480/i/69736aaf81bbf5ee21e3d9e3ab63968072e5499723b704821f8c7fd2bd2de855/download-copy.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bee2038d2fc1a4dc91c826e5c4a30f3a65079448f1fdb4451e57393b869e6941/gif-menino.gif" data-mid="231506306" border="0" src="https://freight.cargo.site/w/1000/i/bee2038d2fc1a4dc91c826e5c4a30f3a65079448f1fdb4451e57393b869e6941/gif-menino.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/57e9bfa0856891d522c6e4ec41a1c8c94784404b9f699ad91fbde2cf301d53a9/download-copy-2.gif" data-mid="230608465" border="0" src="https://freight.cargo.site/w/480/i/57e9bfa0856891d522c6e4ec41a1c8c94784404b9f699ad91fbde2cf301d53a9/download-copy-2.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/c3c66199e42376ea7df7225d44b3479bb5861726e754756bce4749a5c21ef005/download-2-copy.gif" data-mid="230608913" border="0" src="https://freight.cargo.site/w/480/i/c3c66199e42376ea7df7225d44b3479bb5861726e754756bce4749a5c21ef005/download-2-copy.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/ef89ce23813f40ff8ab8dc2c8113e8ef1e7f1e8801c96924d29319596a4a3c2c/download-2.gif" data-mid="230608514" border="0" src="https://freight.cargo.site/w/480/i/ef89ce23813f40ff8ab8dc2c8113e8ef1e7f1e8801c96924d29319596a4a3c2c/download-2.gif" /> @gutsaopauloCW: Júlia Calais, Júlia Machado AD: Beatriz Sotero, Paulo Ottaviani CCO: Bruno BruxGlobal Head Of Design: Murilo Melo ECD: Tiago Abreu, Pedro Araújo CD: Gabi Marcatto, Charles Faria my role: concept, copywriting https://juliacalais.com/Piraque-A-Cidade-da-Bolacha Tue, 19 Jan 2021 15:28:39 +0000 Júlia Calais https://juliacalais.com/Piraque-A-Cidade-da-Bolacha Piraquê A Cidade da Bolacha Original recipes. Of original cookies. Wait. Cookies? In most parts of Brazil, a cookie is called "biscoito". But not in São Paulo: here, people call it "bolacha". All the cookie packages in Brazil read biscoito. That's why people from São Paulo have always heard that bolacha doesn't exist. How can we change that? &nbsp; To celebrate São Paulo's city anniversary, Piraquê, a brazilian cookie brand whose tagline is "A receita é ser original" (the recipe is to be original), gave the city's population one of their greatest originals. For the first time in history, biscoito has turned into... bolacha. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05a9b0a7c7159613aa046d2b66cdb1e3a7dbbbf32b61a7b9c734199158bbb07c/Piraque-BolachaOriginal-SP.jpeg" data-mid="121357881" border="0" src="https://freight.cargo.site/w/1000/i/05a9b0a7c7159613aa046d2b66cdb1e3a7dbbbf32b61a7b9c734199158bbb07c/Piraque-BolachaOriginal-SP.jpeg" />After all, São Paulo is the City of Bolacha and deserves this original gift. To make it even more impactful, we created a film that celebrates the city and announces the bolacha.&nbsp; Supla, an original singer from São Paulo, was the voice of it. How it happened?@SuplaOriginal kick off the movement by launching his personalized bolacha.&nbsp; <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2c3191bb0851a06f79e9cf66b0f1c2e333b4f1f67e3ee626e5261214c261ae84/1.png" data-mid="121357947" border="0" src="https://freight.cargo.site/w/1000/i/2c3191bb0851a06f79e9cf66b0f1c2e333b4f1f67e3ee626e5261214c261ae84/1.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/41817b04ce8c0cb247a9fa059369e0b97111b42f1baf7571b5a1c9e85b8b5dc5/2.png" data-mid="121357948" border="0" src="https://freight.cargo.site/w/1000/i/41817b04ce8c0cb247a9fa059369e0b97111b42f1baf7571b5a1c9e85b8b5dc5/2.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3b96dd2a9f8d3d68eca6333aa9e86fa83ad1c8236de1d69e506f1114b2b49dd5/3.png" data-mid="121357949" border="0" src="https://freight.cargo.site/w/1000/i/3b96dd2a9f8d3d68eca6333aa9e86fa83ad1c8236de1d69e506f1114b2b49dd5/3.png" /> After that, the movement gained even more strength with other big names from São Paulo customizing their packages. On January 25, the action was completed by launched Piraquê's bolacha package and film. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/33c04e6c4226ad3fa145288a3825e82b1fa26977d4680a9b7d936e8890f099be/Dia-25-1.jpg" data-mid="97013993" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/33c04e6c4226ad3fa145288a3825e82b1fa26977d4680a9b7d936e8890f099be/Dia-25-1.jpg" /> &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; <img width="969" height="1024" width_o="969" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2f2c96df673456d83328f445a903cec3a9de5f16420e241426101399c077c14f/fe8fc57b-705d-4369-bf01-2abbc247ca31.jpg" data-mid="96499596" border="0" data-scale="90" src="https://freight.cargo.site/w/969/i/2f2c96df673456d83328f445a903cec3a9de5f16420e241426101399c077c14f/fe8fc57b-705d-4369-bf01-2abbc247ca31.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The silhouette of the state, which is a signature of the city's sidewalks, &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; was also brought to the identity of the packaging, which has the term &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; bolacha written. &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/3c249305f74ffd4b9ad5d593c5e7357272db47001574bf9365b8742bab6df636/1.gif" data-mid="121358658" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/3c249305f74ffd4b9ad5d593c5e7357272db47001574bf9365b8742bab6df636/1.gif" /> Celebrities then posted the new package on their social media. @NegraLi<img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/06e4cfbf74ef92ae63f1b357e5cd3742c2800583b93a902febab3bd68747c8da/Post-3.jpg" data-mid="97014043" border="0" src="https://freight.cargo.site/w/1000/i/06e4cfbf74ef92ae63f1b357e5cd3742c2800583b93a902febab3bd68747c8da/Post-3.jpg" /> @MajuTrindade<img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/f1048c678a2dbc13df6f906979656ab87f93cbb3110697eb182582bbc9d3605b/Post5.jpeg" data-mid="121358200" border="0" src="https://freight.cargo.site/w/750/i/f1048c678a2dbc13df6f906979656ab87f93cbb3110697eb182582bbc9d3605b/Post5.jpeg" /> @SuplaOriginal<img width="768" height="960" width_o="768" height_o="960" data-src="https://freight.cargo.site/t/original/i/074e57e3a74d6c28ccfafa2978daa9c912aa3fbeac6982c52a087997dc4c8388/Post-1.jpg" data-mid="97014047" border="0" data-scale="100" src="https://freight.cargo.site/w/768/i/074e57e3a74d6c28ccfafa2978daa9c912aa3fbeac6982c52a087997dc4c8388/Post-1.jpg" /> @TuristandoSP<img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/29d43df7b590bb716724b5c89c763c5c319c2bf17ea02a7ea46addf1141da0a4/Post-1-copy.jpg" data-mid="97014395" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/29d43df7b590bb716724b5c89c763c5c319c2bf17ea02a7ea46addf1141da0a4/Post-1-copy.jpg" /> @RodrigoMocoto <img width="573" height="591" width_o="573" height_o="591" data-src="https://freight.cargo.site/t/original/i/6f854ed6e11934272ce06b981fbea13875d0a5f98c1e7f8a1b8b8c4ea7cb8e56/Screen-Shot-2021-01-29-at-14.28.44.png" data-mid="97014197" border="0" data-scale="100" src="https://freight.cargo.site/w/573/i/6f854ed6e11934272ce06b981fbea13875d0a5f98c1e7f8a1b8b8c4ea7cb8e56/Screen-Shot-2021-01-29-at-14.28.44.png" /> &nbsp; &nbsp; @LucasXaparral&nbsp; &nbsp; &nbsp; &nbsp; <img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/f34ceac522a621b98246556eb2fc07b9be0fc7dfcbb14cb46f1a2d0a7749958a/Post1.jpeg" data-mid="121358275" border="0" data-scale="83" src="https://freight.cargo.site/w/750/i/f34ceac522a621b98246556eb2fc07b9be0fc7dfcbb14cb46f1a2d0a7749958a/Post1.jpeg" /> &nbsp; &nbsp; @JohnnyKleiin&nbsp; &nbsp; <img width="447" height="572" width_o="447" height_o="572" data-src="https://freight.cargo.site/t/original/i/cf50dbbe9465c813f4d5989555881a26758a1634942293c52e31dd2199eb6055/Screen-Shot-2021-01-29-at-14.28.26.png" data-mid="97014187" border="0" data-scale="81" src="https://freight.cargo.site/w/447/i/cf50dbbe9465c813f4d5989555881a26758a1634942293c52e31dd2199eb6055/Screen-Shot-2021-01-29-at-14.28.26.png" /> @SampaDicas <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/dc9786f1c3438f9d25ea2a3424eaf545f4890c415a6874be4782b9afded006b9/Post-1-copy-3.jpg" data-mid="97014450" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/dc9786f1c3438f9d25ea2a3424eaf545f4890c415a6874be4782b9afded006b9/Post-1-copy-3.jpg" /> <img width="1238" height="818" width_o="1238" height_o="818" data-src="https://freight.cargo.site/t/original/i/eb83b4a3e4ce1ac91cbfbd136e73e2c8f9e4f02e0f1bb318719964054fcf7f8e/Captura-de-Tela-2021-10-12-as-03.59.46.png" data-mid="121359597" border="0" src="https://freight.cargo.site/w/1000/i/eb83b4a3e4ce1ac91cbfbd136e73e2c8f9e4f02e0f1bb318719964054fcf7f8e/Captura-de-Tela-2021-10-12-as-03.59.46.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5a6af96f19570d3739216ceb6cd56d92a37e1b1780fc01ed3f836ccd53e8a12f/bolacha.gif" data-mid="121736846" border="0" src="https://freight.cargo.site/w/1000/i/5a6af96f19570d3739216ceb6cd56d92a37e1b1780fc01ed3f836ccd53e8a12f/bolacha.gif" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/01b6916b27a02550da68435cd23903f95acdd7ca0138783b8a6c76631a0e95c9/WhatsApp-Image-2021-10-15-at-00.18.00.jpeg" data-mid="121667347" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/01b6916b27a02550da68435cd23903f95acdd7ca0138783b8a6c76631a0e95c9/WhatsApp-Image-2021-10-15-at-00.18.00.jpeg" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/305395b4805a52924112af8cf6e2ddb7cfe628fa02012d87cfdcec374b8206c1/vaca.gif" data-mid="121736848" border="0" src="https://freight.cargo.site/w/480/i/305395b4805a52924112af8cf6e2ddb7cfe628fa02012d87cfdcec374b8206c1/vaca.gif" /> <img width="2686" height="1784" width_o="2686" height_o="1784" data-src="https://freight.cargo.site/t/original/i/c9d2b7d319b8013fb40987aa790c462b0ee0f25b0aafcae01bbffd21189fb8bf/Captura-de-Tela-2021-10-12-as-04.01.02.png" data-mid="121359493" border="0" src="https://freight.cargo.site/w/1000/i/c9d2b7d319b8013fb40987aa790c462b0ee0f25b0aafcae01bbffd21189fb8bf/Captura-de-Tela-2021-10-12-as-04.01.02.png" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/6d74d9043837b789961cad9d765b4a4402f5b196a533777fdbd4ce093bcbaf55/Untitled-1.jpeg" data-mid="121667307" border="0" src="https://freight.cargo.site/w/1000/i/6d74d9043837b789961cad9d765b4a4402f5b196a533777fdbd4ce093bcbaf55/Untitled-1.jpeg" /> Piraquê showed that an original cookie can be called bolacha. Happy Birthday, SP! @lewlaratbwaCW: Júlia Calais, Gabriel Marra, Pedro H SantosAD: Thiago Fernandes, Gabriela Gonzalez ECD: Sleyman Khodor CD: Rodrigo da Matta&nbsp; Content CD: Felipe Pimentelmy role: concept, copywriting, voiceover direction https://juliacalais.com/MIADO-Personal-Project Tue, 13 Sep 2022 17:18:29 +0000 Júlia Calais https://juliacalais.com/MIADO-Personal-Project MIADO Clothing Personal Project Miado is an authorial clothing brand&nbsp;proudly create to help abandoned animals, that's why part of the sales goes to the animal cause. Besides that, Miado is a fun and no criteria brand that it's&nbsp;different because it's real: in the video and photos you'll see our friends, in their own styles and wearing what they really believe.&nbsp;(Yeah, I'm one of the models too lol) The authorial collection, named WTF (What the Fuck), brings FishMaria,&nbsp;Patomanocu and CatChup as art and concept. <img width="2658" height="1424" width_o="2658" height_o="1424" data-src="https://freight.cargo.site/t/original/i/2e582b58003b6f437f8d6c34e2ed97a659c429bcb500d1caede3d10babaa6e09/Captura-de-Tela-2023-04-04-as-13.50.31.png" data-mid="174237047" border="0" src="https://freight.cargo.site/w/1000/i/2e582b58003b6f437f8d6c34e2ed97a659c429bcb500d1caede3d10babaa6e09/Captura-de-Tela-2023-04-04-as-13.50.31.png" /> <img width="1600" height="2844" width_o="1600" height_o="2844" data-src="https://freight.cargo.site/t/original/i/2d08d60e299adaaba2d035af7612f2be1f8d4950eb45af689993469c4a2df290/Gif-Miado-2.gif" data-mid="173547758" border="0" src="https://freight.cargo.site/w/1000/i/2d08d60e299adaaba2d035af7612f2be1f8d4950eb45af689993469c4a2df290/Gif-Miado-2.gif" /> <img width="1600" height="2844" width_o="1600" height_o="2844" data-src="https://freight.cargo.site/t/original/i/91716c79ca3aa0c23e43765dc7c1aeb28464926f27b0e5bc06120484929d26ef/Gif-Miado-7.gif" data-mid="173548172" border="0" src="https://freight.cargo.site/w/1000/i/91716c79ca3aa0c23e43765dc7c1aeb28464926f27b0e5bc06120484929d26ef/Gif-Miado-7.gif" /> <img width="1600" height="2844" width_o="1600" height_o="2844" data-src="https://freight.cargo.site/t/original/i/831a9a736b738c961d12aff0989f56d3d1ac5f64a6d9c52063d99a676d65ef9d/Gif-Miado-8.gif" data-mid="173548322" border="0" src="https://freight.cargo.site/w/1000/i/831a9a736b738c961d12aff0989f56d3d1ac5f64a6d9c52063d99a676d65ef9d/Gif-Miado-8.gif" /> <img width="910" height="1376" width_o="910" height_o="1376" data-src="https://freight.cargo.site/t/original/i/9827e6cd5018f7b04cb08b2c40637d458bcfe5c869a0724b156aa7f5b05018db/Screenshot-2024-11-28-at-18.10.52.png" data-mid="222590242" border="0" data-scale="96" src="https://freight.cargo.site/w/910/i/9827e6cd5018f7b04cb08b2c40637d458bcfe5c869a0724b156aa7f5b05018db/Screenshot-2024-11-28-at-18.10.52.png" /> <img width="918" height="1336" width_o="918" height_o="1336" data-src="https://freight.cargo.site/t/original/i/d11151a4a71f01499010f386756ba5eeaf3543e76b82cece67569b33380fc6e5/Screenshot-2024-11-28-at-18.10.33.png" data-mid="222590240" border="0" src="https://freight.cargo.site/w/918/i/d11151a4a71f01499010f386756ba5eeaf3543e76b82cece67569b33380fc6e5/Screenshot-2024-11-28-at-18.10.33.png" /> <img width="1056" height="1312" width_o="1056" height_o="1312" data-src="https://freight.cargo.site/t/original/i/f3efef81297ca94a62240fc9804ef4cc12dbe8edd6b99fb745dc22462b2210de/Screenshot-2024-11-28-at-18.11.38.png" data-mid="222590244" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f3efef81297ca94a62240fc9804ef4cc12dbe8edd6b99fb745dc22462b2210de/Screenshot-2024-11-28-at-18.11.38.png" /> <img width="838" height="1036" width_o="838" height_o="1036" data-src="https://freight.cargo.site/t/original/i/cc139fe026cdf6692d7fb445cca0f9c8f241a89f7099d0a80f3b883c5409516c/Screenshot-2024-11-28-at-18.18.42.png" data-mid="222590305" border="0" data-scale="100" src="https://freight.cargo.site/w/838/i/cc139fe026cdf6692d7fb445cca0f9c8f241a89f7099d0a80f3b883c5409516c/Screenshot-2024-11-28-at-18.18.42.png" /> <img width="1078" height="1356" width_o="1078" height_o="1356" data-src="https://freight.cargo.site/t/original/i/369140983f719a39f17db8200c8cc55129634cd6989fe46221b6ba844c6566a9/Screenshot-2024-11-28-at-18.10.41.png" data-mid="222590241" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/369140983f719a39f17db8200c8cc55129634cd6989fe46221b6ba844c6566a9/Screenshot-2024-11-28-at-18.10.41.png" /> We definitely like to make noise! So, the Noisy Collection comes with everything to make the winter hotter :) <img width="1580" height="850" width_o="1580" height_o="850" data-src="https://freight.cargo.site/t/original/i/ecad5005f067f7dd9940be75e675156dc0a4085dddefc367eb80c756bed7c210/NOISE.gif" data-mid="184020929" border="0" src="https://freight.cargo.site/w/1000/i/ecad5005f067f7dd9940be75e675156dc0a4085dddefc367eb80c756bed7c210/NOISE.gif" /> <img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a47f1cbec1deac28cb7cff8de43078741953106ba18dd479a9814cba41d197ba/WhatsApp-Image-2023-06-08-at-15.38.59.jpeg" data-mid="184012403" border="0" src="https://freight.cargo.site/w/900/i/a47f1cbec1deac28cb7cff8de43078741953106ba18dd479a9814cba41d197ba/WhatsApp-Image-2023-06-08-at-15.38.59.jpeg" /> <img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/58249f8cc6ce331cc28c12f1036c0701d5a66890b36b2b7942dd51f805626547/WhatsApp-Image-2023-06-08-at-15.38.59---copia-2.jpeg" data-mid="184012406" border="0" src="https://freight.cargo.site/w/900/i/58249f8cc6ce331cc28c12f1036c0701d5a66890b36b2b7942dd51f805626547/WhatsApp-Image-2023-06-08-at-15.38.59---copia-2.jpeg" /> <img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a3cadc32f1313daaf780e4367928c780cff0aa57d51d4f9a4a572300450951c4/WhatsApp-Image-2023-06-08-at-15.38.59---copia.jpeg" data-mid="184012404" border="0" src="https://freight.cargo.site/w/900/i/a3cadc32f1313daaf780e4367928c780cff0aa57d51d4f9a4a572300450951c4/WhatsApp-Image-2023-06-08-at-15.38.59---copia.jpeg" /> <img width="1080" height="1265" width_o="1080" height_o="1265" data-src="https://freight.cargo.site/t/original/i/9b7649915889a445cdc6f652bfbe210b672a91f58e377eeb984f6305e0391a51/WhatsApp-Image-2023-06-11-at-12.24.23---copia.jpeg" data-mid="184012779" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b7649915889a445cdc6f652bfbe210b672a91f58e377eeb984f6305e0391a51/WhatsApp-Image-2023-06-11-at-12.24.23---copia.jpeg" />How about a hoodie SUPER comfortable?&nbsp;With the Melted emoji positioned in a strategic place on the back&nbsp;we guarantee: you will rock. <img width="1080" height="1265" width_o="1080" height_o="1265" data-src="https://freight.cargo.site/t/original/i/b3e2c9fdd8b527e501c8cbfca42745ad2372b2588410de5a06b902056941e509/WhatsApp-Image-2023-06-11-at-12.24.23.jpeg" data-mid="184012405" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b3e2c9fdd8b527e501c8cbfca42745ad2372b2588410de5a06b902056941e509/WhatsApp-Image-2023-06-11-at-12.24.23.jpeg" /> <img width="1000" height="1171" width_o="1000" height_o="1171" data-src="https://freight.cargo.site/t/original/i/f012a79909f772ceffd22c8ec822be9697653c5c38499f80d93cef495176ce2c/fotoPrancheta-1-copiar.jpeg" data-mid="184014599" border="0" src="https://freight.cargo.site/w/1000/i/f012a79909f772ceffd22c8ec822be9697653c5c38499f80d93cef495176ce2c/fotoPrancheta-1-copiar.jpeg" />I'm sorry for the quiet ones, but what we really like is to make noise. That's why the Making Noise hoodie comes with details on the chest and on both sleeves. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4c4cad2685e513b90c138e6e14bff89d8aef71ac272ae842bb130706e92de622/WhatsApp-Image-2023-06-19-at-06.25.09.jpeg" data-mid="184012473" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/4c4cad2685e513b90c138e6e14bff89d8aef71ac272ae842bb130706e92de622/WhatsApp-Image-2023-06-19-at-06.25.09.jpeg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/de685f508443ef98c98bbb396a3216cca787d0e95809106aeba6ffc922248767/WhatsApp-Image-2023-07-02-at-12.28.44.jpeg" data-mid="184012477" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/de685f508443ef98c98bbb396a3216cca787d0e95809106aeba6ffc922248767/WhatsApp-Image-2023-07-02-at-12.28.44.jpeg" /> <img width="1920" height="1282" width_o="1920" height_o="1282" data-src="https://freight.cargo.site/t/original/i/9b65d19e7b248852b48643f2425a80df4386bc090d061ac7282e048e9fe1116c/JPM_2117.jpg" data-mid="184022930" border="0" src="https://freight.cargo.site/w/1000/i/9b65d19e7b248852b48643f2425a80df4386bc090d061ac7282e048e9fe1116c/JPM_2117.jpg" /> The collection 90's Kid brings the childhood that all of us from the 90's still have inside us (with our hint of madness, of course). With the phrases "Cool Kids Never Die", "90's kid" and&nbsp;"Forever Young", we sold our shirts out within 24 hours of launch. <img width="2216" height="3936" width_o="2216" height_o="3936" data-src="https://freight.cargo.site/t/original/i/73d6f5d69679a3781e8af318f9e99969679c836322d23242ad8b83470a36562a/DSC00284.jpg" data-mid="173429091" border="0" src="https://freight.cargo.site/w/1000/i/73d6f5d69679a3781e8af318f9e99969679c836322d23242ad8b83470a36562a/DSC00284.jpg" />Cool Kids Never Die it's an authorial t-shirt, made for those want to have charm. <img width="3376" height="6000" width_o="3376" height_o="6000" data-src="https://freight.cargo.site/t/original/i/c574f75a89f566fcbae2625984bd34d376c450ebbe5d90ccd470f3942370f533/DSC00222.jpg" data-mid="173429197" border="0" src="https://freight.cargo.site/w/1000/i/c574f75a89f566fcbae2625984bd34d376c450ebbe5d90ccd470f3942370f533/DSC00222.jpg" />With the vibe of the 90s, we know that we will be cool kids forever. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/371ef34fac0d807816ed2d355f8b50a5042b607c300ad3072dde3c34a516b673/Sem-aaaaitulo-1.png" data-mid="156864058" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/371ef34fac0d807816ed2d355f8b50a5042b607c300ad3072dde3c34a516b673/Sem-aaaaitulo-1.png" />This Smells Like Teen Spirit t-shirt, huh? It's just that age doesn't matter: if you have style, you'll be cool forever. &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2b1d21a9000c1a0dd0821c13285c53d2e6d275f93e72b295fb0bb4acfecb5bba/JUSem-Titulo-1.gif" data-mid="184009071" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/2b1d21a9000c1a0dd0821c13285c53d2e6d275f93e72b295fb0bb4acfecb5bba/JUSem-Titulo-1.gif" />Forever Young t-shirt, inspired by the famous band from the 90's, brings all the joviality and personality of those who know they will be young forever. <img width="1580" height="850" width_o="1580" height_o="850" data-src="https://freight.cargo.site/t/original/i/cb6eb65fe3c57c67bb8fe7e6a016891d496d4335e2eb6818110d6a4d653ce70e/1-slide-1680427330935-6025173485-3b63746048716af6c13f11fac09ade451680427337-1920-1920.gif" data-mid="174236970" border="0" src="https://freight.cargo.site/w/1000/i/cb6eb65fe3c57c67bb8fe7e6a016891d496d4335e2eb6818110d6a4d653ce70e/1-slide-1680427330935-6025173485-3b63746048716af6c13f11fac09ade451680427337-1920-1920.gif" /> Were you born in the 90s? So do we! That's why we decided to celebrate the eternal childhood of the 90's children who live in us. Inspired by this decade's video game, we created a t-shirt that has everything to do with who loves games (who didn't do?). Cheers! <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/47b3b3ea5b0692ed2f9413c6a87ec4766b6532723fac52fc25af72125d63c439/90Sem-Titulo-1.gif" data-mid="184021214" border="0" src="https://freight.cargo.site/w/1000/i/47b3b3ea5b0692ed2f9413c6a87ec4766b6532723fac52fc25af72125d63c439/90Sem-Titulo-1.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3dc050033ac215498f26b349c52cf04ee67fc30a501b6c407b02431c8330f3bc/coolSem-Titulo-1.gif" data-mid="184021202" border="0" src="https://freight.cargo.site/w/1000/i/3dc050033ac215498f26b349c52cf04ee67fc30a501b6c407b02431c8330f3bc/coolSem-Titulo-1.gif" /> The Weird Colletcion believes that everyone has a weird side. So we've launched this strangely stylish for people who knows (and likes) it. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13a86e2a6f88e25645e2cde41f3483e9e72996dc722cb674dfd7c69a31f8612d/butterSem-Titulo-1.gif" data-mid="184009066" border="0" src="https://freight.cargo.site/w/1000/i/13a86e2a6f88e25645e2cde41f3483e9e72996dc722cb674dfd7c69a31f8612d/butterSem-Titulo-1.gif" />Butterflies and their delicacies. No, wait! This one has a little detail on the wing that only those who are more or less delicate will get it. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c154bdd554dc22015f6ee5e04573adf880e47a595e45a2636e682093b6e067c/CATSem-Titulo-1.gif" data-mid="184009068" border="0" src="https://freight.cargo.site/w/1000/i/2c154bdd554dc22015f6ee5e04573adf880e47a595e45a2636e682093b6e067c/CATSem-Titulo-1.gif" />This t-shirt is for all who wants more:more holidays, more sleep until noon, more beer and more money to pay bills. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a2916f67cd2eb13a4fd07be9b8cda40f47bf58c8ab5799e5c6a86356a5ca466/LOGO.jpeg" data-mid="184009083" border="0" src="https://freight.cargo.site/w/1000/i/9a2916f67cd2eb13a4fd07be9b8cda40f47bf58c8ab5799e5c6a86356a5ca466/LOGO.jpeg" /> Brazilcore is a cool, limited and authorial collection for those who want to celebrate Brazilian style with a lot of fun ;) <img width="3376" height="6000" width_o="3376" height_o="6000" data-src="https://freight.cargo.site/t/original/i/40d08b75b1a6d4c17ebf2d4917ccf3c8b229bea6ab7767c14a594748d34b61ec/DSC00120.jpg" data-mid="173429623" border="0" src="https://freight.cargo.site/w/1000/i/40d08b75b1a6d4c17ebf2d4917ccf3c8b229bea6ab7767c14a594748d34b61ec/DSC00120.jpg" />Our soccer cat is hitting the goal just right. <img width="3376" height="6000" width_o="3376" height_o="6000" data-src="https://freight.cargo.site/t/original/i/7d7d8c15fa678b02511bdfc086cee9b8d572732ce85993194299128fbf154e39/DSC00256.jpg" data-mid="173429489" border="0" src="https://freight.cargo.site/w/1000/i/7d7d8c15fa678b02511bdfc086cee9b8d572732ce85993194299128fbf154e39/DSC00256.jpg" />If you have this t-shirt,&nbsp;a great goal will happen. <img width="1280" height="688" width_o="1280" height_o="688" data-src="https://freight.cargo.site/t/original/i/6f8c41e66dfd3da81a9ef9aea87c0c5a5a7889d34eaff7308f7b4a02da3f5441/WhatsApp-Image-2022-10-24-at-8.02.28-PM.jpeg" data-mid="156864412" border="0" src="https://freight.cargo.site/w/1000/i/6f8c41e66dfd3da81a9ef9aea87c0c5a5a7889d34eaff7308f7b4a02da3f5441/WhatsApp-Image-2022-10-24-at-8.02.28-PM.jpeg" /> &nbsp;&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3436e6bdec497ad060b2099e13580e03bc354d7151af3796bf3c2b720adff2ae/Miado.gif" data-mid="157988563" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/3436e6bdec497ad060b2099e13580e03bc354d7151af3796bf3c2b720adff2ae/Miado.gif" /> <img width="1580" height="850" width_o="1580" height_o="850" data-src="https://freight.cargo.site/t/original/i/e67a9090510133f238eccf05a953b1435dc9a3304968be5cb97c63f21322cde1/aaaSem2-Titulo-2-1.png" data-mid="156864032" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e67a9090510133f238eccf05a953b1435dc9a3304968be5cb97c63f21322cde1/aaaSem2-Titulo-2-1.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/67f694f1550fb241405a880faac9295f38c42da46f3263916b57140251aa7643/pato.gif" data-mid="184009073" border="0" src="https://freight.cargo.site/w/1000/i/67f694f1550fb241405a880faac9295f38c42da46f3263916b57140251aa7643/pato.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da2e1a968d0ebdff6e72880d718334e5c306156ddb45c14a6c136e59f54750e4/CATSem-Titulo-1-1.gif" data-mid="184009079" border="0" src="https://freight.cargo.site/w/1000/i/da2e1a968d0ebdff6e72880d718334e5c306156ddb45c14a6c136e59f54750e4/CATSem-Titulo-1-1.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/104e4608a8ec914cb13a844576bb53659c4d32f87939faf239ecc109ac097c96/FISH.gif" data-mid="184009070" border="0" src="https://freight.cargo.site/w/1000/i/104e4608a8ec914cb13a844576bb53659c4d32f87939faf239ecc109ac097c96/FISH.gif" /> <img width="660" height="1174" width_o="660" height_o="1174" data-src="https://freight.cargo.site/t/original/i/4d5f219f0102d185c6ddca758c17353aa888a53d4a89928f35cf8093388304c8/Miado.jpeg" data-mid="173430535" border="0" data-scale="100" src="https://freight.cargo.site/w/660/i/4d5f219f0102d185c6ddca758c17353aa888a53d4a89928f35cf8093388304c8/Miado.jpeg" /> <img width="2216" height="3936" width_o="2216" height_o="3936" data-src="https://freight.cargo.site/t/original/i/ffbb9558f96387a8f5e01cb55f01e7f356ec9059eea73c191ac86a98eaaebced/DSC00282.jpg" data-mid="173429078" border="0" src="https://freight.cargo.site/w/1000/i/ffbb9558f96387a8f5e01cb55f01e7f356ec9059eea73c191ac86a98eaaebced/DSC00282.jpg" /> <img width="3376" height="6000" width_o="3376" height_o="6000" data-src="https://freight.cargo.site/t/original/i/61e501d5a4d9be9f1de35c9021781becc451853d662dc17d07fbc79f49e9d155/DSC00275.jpg" data-mid="173430159" border="0" src="https://freight.cargo.site/w/1000/i/61e501d5a4d9be9f1de35c9021781becc451853d662dc17d07fbc79f49e9d155/DSC00275.jpg" /> <img width="904" height="984" width_o="904" height_o="984" data-src="https://freight.cargo.site/t/original/i/08c7273f2a481ed7aefbb2aa0e5f8e7a8d78c00dbba185727ea47e77d090a0b6/Screenshot-2024-11-28-at-18.28.16.png" data-mid="222590493" border="0" data-scale="99" src="https://freight.cargo.site/w/904/i/08c7273f2a481ed7aefbb2aa0e5f8e7a8d78c00dbba185727ea47e77d090a0b6/Screenshot-2024-11-28-at-18.28.16.png" /> <img width="1096" height="1198" width_o="1096" height_o="1198" data-src="https://freight.cargo.site/t/original/i/6b26f4442a8cd0197330dd7b20fd962de2ab8a9282d3be43355fe7e1af0820ce/Screenshot-2024-11-28-at-18.35.48.png" data-mid="222590972" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/6b26f4442a8cd0197330dd7b20fd962de2ab8a9282d3be43355fe7e1af0820ce/Screenshot-2024-11-28-at-18.35.48.png" /> <img width="1314" height="1434" width_o="1314" height_o="1434" data-src="https://freight.cargo.site/t/original/i/604ed8b34a724e2ea785be518ac2111cd08a51dffdacd1fd3b2cd3df24bb85e2/Screenshot-2024-11-28-at-18.23.21.png" data-mid="222590341" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/604ed8b34a724e2ea785be518ac2111cd08a51dffdacd1fd3b2cd3df24bb85e2/Screenshot-2024-11-28-at-18.23.21.png" /> <img width="1092" height="1500" width_o="1092" height_o="1500" data-src="https://freight.cargo.site/t/original/i/81e6ba35ab55c1e9c6a4d5d824a92441d930e8357f17b92394ff5494c88c5007/Screenshot-2024-11-28-at-18.12.25.png" data-mid="222590257" border="0" src="https://freight.cargo.site/w/1000/i/81e6ba35ab55c1e9c6a4d5d824a92441d930e8357f17b92394ff5494c88c5007/Screenshot-2024-11-28-at-18.12.25.png" /> &nbsp; &nbsp;<img width="988" height="1452" width_o="988" height_o="1452" data-src="https://freight.cargo.site/t/original/i/52141231bbf7e5d4957a4ce0fc95ac29fb84897e9757aa69f5afdc1b54af5d49/Screenshot-2024-11-28-at-18.12.51.png" data-mid="222590278" border="0" data-scale="94" src="https://freight.cargo.site/w/988/i/52141231bbf7e5d4957a4ce0fc95ac29fb84897e9757aa69f5afdc1b54af5d49/Screenshot-2024-11-28-at-18.12.51.png" /> <img width="1030" height="1448" width_o="1030" height_o="1448" data-src="https://freight.cargo.site/t/original/i/71c71fe5cdc529896a4d1f8e069dc417c8f69cff33e311ef7190001452ad6e5e/Screenshot-2024-11-28-at-18.12.44.png" data-mid="222590273" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/71c71fe5cdc529896a4d1f8e069dc417c8f69cff33e311ef7190001452ad6e5e/Screenshot-2024-11-28-at-18.12.44.png" /> <img width="1280" height="320" width_o="1280" height_o="320" data-src="https://freight.cargo.site/t/original/i/f76a27dcc3d436e0b5aedcf5a8c31fb869029a9566e3786fc93ba0069f1d64e2/WhatsApp-Image-2022-11-04-at-16.13.18.jpeg" data-mid="157988560" border="0" src="https://freight.cargo.site/w/1000/i/f76a27dcc3d436e0b5aedcf5a8c31fb869029a9566e3786fc93ba0069f1d64e2/WhatsApp-Image-2022-11-04-at-16.13.18.jpeg" /> The name Miado (Meow) was inspired by the sarcasm and selectivity of felines, who have a unique personality and humor. Our logo is a dog wearing glasses and meowing, because Miado is this: no sense at all. And the dog's hands changes because Miado is also fun and welcoming. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd2106da2c728d921b9d09853afd60d54286a37fd925056164395e3085b8b530/logo.gif" data-mid="156864051" border="0" src="https://freight.cargo.site/w/1000/i/bd2106da2c728d921b9d09853afd60d54286a37fd925056164395e3085b8b530/logo.gif" /> In other words,&nbsp;Miado is for everyone who wants irony, style and authenticity in everyday life. Miado is a brand for humans that seeks to do more than fashion: but make fun. Do you want to know more about Miado? Check it out here or shop it now :) @usemiado my role: entrepreneur, creative direction, concept, creative, copywriting, strategy&nbsp; https://juliacalais.com/WW-Meio-Mensagem-OTrabalhoQueNinguemVe Wed, 13 Oct 2021 20:11:04 +0000 Júlia Calais https://juliacalais.com/WW-Meio-Mensagem-OTrabalhoQueNinguemVe .image-gallery .gallery_card img:hover { -webkit-transition: all 0.5s 0s ease; -moz-transition: all 0.5s 0s ease; -o-transition: all 0.5s 0s ease; transition: all 0.5s 0s ease; transform: scale(1.3) } Women To Watch + Meio &amp; Mensagem #OTrabalhoQueNinguémVê In the pandemic, working from home has impacted many people’s lives, especially women. We, who are advertising professionals, also become cooks,cleaning ladies, drivers, teaching assistants and even hairdressers. To fight against overloaded schedules, @lewlaratbwa gathered all female creative team to launched in partnership with Women to Watch and Meio &amp; Mensagem,&nbsp;#OTrabalhoQueNinguémVê (the work that nobody sees): a movement that spotlight invisible work in search of a more empathetic day to day. &nbsp; &nbsp; &nbsp; &nbsp; This movement starts on LinkedIn on March 8, International Women's Day. &nbsp; &nbsp; &nbsp; &nbsp; On this day, we launched ads that portray the daily life of an overschedule woman.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1907" height="8194" width_o="1907" height_o="8194" data-src="https://freight.cargo.site/t/original/i/f2c5f76e3a77bcdae07aa76089937300ad8a4e9ac1e1e544652e0ffb66c981f9/Untitled-1-9.png" data-mid="121854362" border="0" src="https://freight.cargo.site/w/1000/i/f2c5f76e3a77bcdae07aa76089937300ad8a4e9ac1e1e544652e0ffb66c981f9/Untitled-1-9.png" /> And a manifest video, when we talk more about the invisible work. For this day, we also invited female advertising professionals to add to their Linkedin profiles, all the extra functions of their agenda. <img width="2500" height="1250" width_o="2500" height_o="1250" data-src="https://freight.cargo.site/t/original/i/23c1b957cca9dac0ce2d31d7e2dedf6c81a1e55c2c224175b4687666e6cb6875/posts.jpeg" data-mid="121854354" border="0" src="https://freight.cargo.site/w/1000/i/23c1b957cca9dac0ce2d31d7e2dedf6c81a1e55c2c224175b4687666e6cb6875/posts.jpeg" />The movement made noise: several women in the market joined it, also changing their profiles. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/19223a7a7fb97cd33d4d8038639099c7d33da89ed29ed21dbd90cd2bf521744f/ww2.gif" data-mid="121856443" border="0" src="https://freight.cargo.site/w/1000/i/19223a7a7fb97cd33d4d8038639099c7d33da89ed29ed21dbd90cd2bf521744f/ww2.gif" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2e94420047245c9ab39f378a5e554719a71eb04dfc84e3b0a529ed29911a5a4b/1ww.gif" data-mid="121856246" border="0" src="https://freight.cargo.site/w/1000/i/2e94420047245c9ab39f378a5e554719a71eb04dfc84e3b0a529ed29911a5a4b/1ww.gif" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c4fed667c61ea66c62c4bd53223b6db341eef32808148cf2cad996120963ead0/ww3.gif" data-mid="121857098" border="0" src="https://freight.cargo.site/w/1000/i/c4fed667c61ea66c62c4bd53223b6db341eef32808148cf2cad996120963ead0/ww3.gif" /> To put even more light on it, we also launched on Women to Watch website a landing page that brings good practice tips for a less overloaded routine, such as avoiding meetings too early or too late, messages outside of work hours or calls during lunch time. <img width="2500" height="3439" width_o="2500" height_o="3439" data-src="https://freight.cargo.site/t/original/i/0a06deff9a73113058b50e4b5fc58481fee64918636d52ea3bc13c4e2ea80ee4/posters.jpeg" data-mid="121854398" border="0" src="https://freight.cargo.site/w/1000/i/0a06deff9a73113058b50e4b5fc58481fee64918636d52ea3bc13c4e2ea80ee4/posters.jpeg" /><img width="0" height="0" width_o="0" height_o="0" data-src="https://freight.cargo.site/t/original/i//18x24-Grid-Poster-Mockup-For-Branding.png" data-mid="121556030" border="0" src="https://freight.cargo.site/w/0/i//18x24-Grid-Poster-Mockup-For-Branding.png" /> To men, our invitation was to check out our best practice tips and support us in this cause.&nbsp; After all, together it's easier to change #OTrabalhoQueNinguémVê. @lewlaratbwaCW: Júlia Calais, Mariana Horta, Eliana AntiqueiraAD: Júlia Lopez, Gabriela Gonzalez, Amanda Peccini, Tábatha Barros ECD: Sleyman KhodorCD: Marilu Rodriguesmy role: concept, copywriting https://juliacalais.com/Mercado-Pago-Carnival-That-Yields Thu, 13 Mar 2025 13:27:02 +0000 Júlia Calais https://juliacalais.com/Mercado-Pago-Carnival-That-Yields Mercado Pago Carnival That Yields Everyone already knows that Carnival is one of the greatest passions of the Brazilian people. But here’s the question: how can we make an experience that’s so deeply connected to the joy and culture of a nation even better? Mercado Pago, a digital bank, teamed up with the iconic Brazilian singer Ludmilla, to launch a campaign showing how revelers and consumers alike can enjoy Carnival with a variety of brand benefits, including a no-annual-fee card, cashback, and much more. With Mercado Pago, we demonstrate how digital financial services can be simple, modern, and accessible to everyone. @gutsaopauloCW: Júlia Calais, Deco Artilheiro, Júnior Santos, André Prestes AD: Victor Mota CCO: Bruno Brux ECD: Tiago Abreu, Pedro Araújo CD: Eduardo Nose, Maurício Dias ACD:&nbsp;Adriana Boghosian, Bill Queiroga my role: concept, copywriting