Mercado Pago
Carnival That Yields
Everyone already knows that Carnival is one of the greatest passions of the Brazilian people.
But here’s the question: how can we make an experience that’s so deeply connected to the joy and culture of a nation even better?
Mercado Pago, a digital bank, teamed up with the iconic Brazilian singer Ludmilla, to launch a campaign showing how revelers and consumers alike can enjoy Carnival with a variety of brand benefits, including a no-annual-fee card, cashback, and much more.
With Mercado Pago, we demonstrate how digital financial services can be simple, modern, and accessible to everyone.
CW: Júlia Calais, Deco Artilheiro, Júnior Santos, André Prestes
AD: Victor Mota
CCO: Bruno Brux
ECD: Tiago Abreu, Pedro Araújo
CD: Eduardo Nose, Maurício Dias
ACD: Adriana Boghosian, Bill Queiroga
my role: concept, copywriting
