Açúcar União
Há 110 anos transformando
os seus dias
To celebrate 110 years of its history, the Brazilian sugar brand União invited consumers to cook recipes that reminds them of good memories.
Through these real stories, we explore the brand's range of products - from
natural to culinary.
With the concept Há 110 anos transformando os seus dias (110 years transforming your days), União celebrates the power to transform people's lives in a campaign of five commercials.
Sugar turns into cake, that turns into memories, that turns any Wednesday into the best day of the week.
@lewlaratbwa
CW: Júlia Calais, Zé Luís Schmitz
AD: Gabriela Gonzalez, Rafael Rosa
ECD: Sleyman Khodor
CD: José Neto, Rodrigo da Matta
my role: concept, copywriting
CW: Júlia Calais, Zé Luís Schmitz
AD: Gabriela Gonzalez, Rafael Rosa
ECD: Sleyman Khodor
CD: José Neto, Rodrigo da Matta
my role: concept, copywriting