Açúcar União
Há 110 anos transformando
os seus dias

To celebrate 110 years of its history, the Brazilian sugar brand União invited consumers to cook recipes that reminds them of good memories.

Through these real stories, we explore the brand's range of products - from
natural to culinary.

With the concept Há 110 anos transformando os seus dias (110 years transforming your days), União celebrates the power to transform people's lives in a campaign of five commercials.

Sugar turns into cake, that turns into memories, that turns any Wednesday into the best day of the week.

CW: Júlia Calais, Zé Luís Schmitz
AD: Gabriela Gonzalez, Rafael Rosa

ECD: Sleyman Khodor
CD: José Neto, Rodrigo da Matta

my role: concept, copywriting