Consul
Histórias Bem Pensadas
Consul is a house appliance brand in Brazil. Their concept, “Bem Pensado”,
stands by smart ideas that make everyday life easier.
With more than 2.5 million views, Histórias Bem Pensadas is a web serie that
shows real-life solutions from people who have adjusted their home with creativity.
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![](https://freight.cargo.site/t/original/i/802ce316d87308ff8de770637c338d9d49995f0db67f4138ef52b67f850ec301/icons2.gif)
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Desafio Bem Pensado
As the series reaches an end, the architect
and TV host Maurício Arruda invites the public
to send their own ideas “Bem Pensadas”.
The best idea gets a refurbished Consul kitchen.
CW: Júlia Calais
AD: Gabriela França
CCO: Joanna Monteiro
ECD: Fábio Simões
CD: Marco Monteiro, André Pallú
my role: concept, copywriting