Consul
Histórias Bem Pensadas




Consul is a house appliance brand in Brazil. Their concept, “Bem Pensado”,
stands by smart ideas that make everyday life easier.


 







With more than 2.5 million views, Histórias Bem Pensadas is a web serie that
shows real-life solutions from people who have adjusted their home with creativity.


                               










Desafio Bem Pensado

As the series reaches an end, the architect
and TV host Maurício Arruda invites the public
to send their own ideas “Bem Pensadas”.

The best idea gets a refurbished Consul kitchen.




@fcbbrasil
CW: Júlia Calais
AD: Gabriela França

CCO: Joanna Monteiro
ECD: Fábio Simões
CD: Marco Monteiro, André Pallú

my role: concept, copywriting