Mercado Livre
Mean Tweets

In football, the rule is clear: players are constantly being insulted by fans. However, most of the time, these insults don't target the players themselves but rather... their moms.

Keeping this in mind, we extended an invitation to Valéria, Gerson's mother, and Lindaura, Léo Pereira's mother, both players from one of Brazil's biggest teams, Flamengo, to read and respond to tweets mentioning them.

As a result, they have made a Mercado Livre coupon available so that consumers can celebrate Mother's Day with those who truly matter, instead of spreading online insults.