MicellAir Expert

To advertise the new micellar water MicellAir Expert, NIVEA created
Fala, Fernandinha!: a campaing with symbols of the digital world, playing
with boomerangs and Youtube effects.

The celebrity Fernanda Souza, famous for her role in a soap opera and also
her Youtube channel, shows that NIVEA MicellAir Expert helps you by removing waterproof makeup and letting the skin breathe.


CW: Júlia Calais, Mariana Albuquerque
AD: Gabriela França, Carina Caye

CCO: Joanna Monteiro
ECD: Fábio Simões
CD: Marco Monteiro, André Pallú

my role: copywriting