Beefeater
Perfect Timing
Beefeater, the most awarded gin in the world, joins up with big names to provide a remarkable experience at this year's Vogue Ball:
Sabrina Sato, Mariana Gonzalez, Pequena Lô, Bianca Dellafancy, Erika Januza, John Drops, Matheus Mazzafera, Mateus Verdelho, Sérgio Malheiros and Sophia Abrahão are part of the team of personalities chosen by the brand, which presents the concept “Perfect Timing by Beefeater” at the gala night.
Sabrina Sato, Mariana Gonzalez, Pequena Lô, Bianca Dellafancy, Erika Januza, John Drops, Matheus Mazzafera, Mateus Verdelho, Sérgio Malheiros and Sophia Abrahão are part of the team of personalities chosen by the brand, which presents the concept “Perfect Timing by Beefeater” at the gala night.
beefeaterbrasil
O tema foi brasilidade fantástica mas o gin londrino e mais premiado do mundo* marcou presença no #BaileDaVogue2022. Além dele, teve a presença da nossa embaixadora e musa do carnaval @SabrinaSato e um time de peso com @MariGonzalez, @ErikaJanuza, @_PequenaLo, @MatMazzafera, @SophiaAbrahao, @Sergio_Malheiros, @BiancaDellafancy, @JohnDrops e @MateusVerdelhomv. E a participação mais que especial da bateria da @vilaisabel em um momento mais que perfeito. #PerfectTimingByBeefeater.
[Beba com moderação. Não compartilhe com menores de 18 anos]
We have developed a menu of exclusive drinks for the night that come out at punctual times marking the Perfect Time.
Also our star of the night, Sabrina Sato, paraded with several looks in red. And starred as Queen of the Drums of the Vila Isabel Samba School (Rainha da Bateria da Escola de Samba Vila Isabel).
Sabrina Sato marked the event with her eye-catching looks in the bright red of the brand's color, sealing the communication and being the big star of the campaign. At various times, she appeared announcing that she would be the Beefeater ambassador at Vogue's gala night.
It all started when Sabrina and more influencers received a mystery box of Beefeater that would open at a specific time marking the perfect moment.
In live, the influencers opened their kits revealing what was in the box and the challenge of putting together an all-red gala look.
Influencers then started heating up the run-up to the event by posting images of the looks and tagging the #PerfectTimingbyBeefeater tag. The campaign appeared in several media vehicles and was promoted and widely publicized. Getting good response from the general public.
@soko.cx
CW: Júlia Calais
AD: Evelyn Duerre
CEO/CCO: Felipe Simi
CD: Fefa Gimenes, Paulo Feijão
my role: concept, copywriting
