Tônica Antarctica | 2021
Tônica Rosa
Tônica Antarctica wanted to launch a new product that celebrates the arrival
of spring-summer in Brazil and also the comeback of moments together, with the pandemic ease of restrictions.
of spring-summer in Brazil and also the comeback of moments together, with the pandemic ease of restrictions.
To make it, we invited Taís Araújo, a famous actress, TV show hostess and Tônica Antarctica's ambassador, to co-create the new product that contemplate the delicious flavors of hibiscus with pink pepper: Tônica Rosa.
With the signature #TransformeSeusReencontros, the campaign introduce the new product with all the freshness that it has.
In a film that shows the co-creation with Taís Araújo, we present the proccess of Tônica Rosa behind the scenes.
This pink shooting was also transformed into content pills for the brand's social media, moving thousands of followers to learn more about the new Tônica Rosa.
CW: Júlia Calais
AD: Evelyn Duerre
CCO: Felipe Simi
COO: Brisa Vicente
ECD: Rafael Ziggy
CD: Gabriela Moura
my role: concept, copywriting
